Allegrow

Allegrow is a platform for inbox placement optimization - this means optimizing demand generation, so more emails to prospects and customers land in the primary inbox, not spam or unfocused folders. On implementation of Allegrow, the user will be able to calculate from real-time data what percentage of outbound emails are landing in spam folders and use interactions, insights and content testing inside the platform to improve the user's sender reputation over time. This can drive improved open and engagement rates on campaigns.