What is AnyRoad?
AnyRoad is an Experience Relationship Management (ERM) platform enabling global brands to measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing.
The suite includes 3 products:
The solution boasts users among Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of how these experiences build loyalty, increase brand perception, and increase revenue.
The suite includes 3 products:
- Experience Manager - An end-to-end solution built to deliver, manage, and scale impactful live experiences and events. Supports guest booking and journey, communication, follow-up, and provide stakeholders in events a centralized dashboard.
- AnyRoad Live - Tools for field marketers to engage the audience, like pop-ups, mobile tools for engagement (QR codes), with tools to monitor event performance in real-time.
- AnyRoad Atlas - Used to quantify the impact of events on marketing objectives, uncover trends, benchmark performance, and identity new opportunities looking forward.
The solution boasts users among Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of how these experiences build loyalty, increase brand perception, and increase revenue.
Categories & Use Cases
Screenshots
Brand Insights Dashboard
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | Apple iOS |
FAQs
What is AnyRoad?
AnyRoad is an Experience Relationship Management (ERM) platform enabling global brands to measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. The solution boasts users among Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of how these experiences build loyalty, increase brand perception, and increase revenue.
What are AnyRoad's top competitors?
Cvent Event Management, Eventbrite, and Splash Event Marketing Platform are common alternatives for AnyRoad.
Who uses AnyRoad?
The most common users of AnyRoad are from Enterprise.