TrustRadius Insights for AppFollow are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
AppFollow has proven to be a valuable tool for app developers and marketers looking to optimize their app's performance and increase downloads. Users appreciate the convenience of having app store management and customer support all in one place, which helps reduce response time. The app provides ASO-related data, allowing users to optimize keywords and improve their app's ranking and exposure. It is particularly useful for tracking app rankings in multiple countries, a task that would be difficult to do manually. With AppFollow, users can conduct keyword research to find niche keywords that boost app visibility and attract valuable users. Another significant benefit is the ability to communicate with users through the reviews feature, facilitating instant messaging and enabling feature development based on user insights.
One of the most popular features of AppFollow is its ability to automate the process of replying to reviews, resulting in improved customer satisfaction and efficient handling of queries. The app also facilitates monitoring app store reviews, managing featured reviews, and identifying user needs through auto-tagging. Users have reported improvements in organic search position, increased organic new users, and higher app store ratings thanks to AppFollow's assistance.
AppFollow is not just limited to ASO tasks; it also proves beneficial for tracking app performance, interacting with reviewers, and obtaining analytics for overall app improvement. Users appreciate the convenience of review management, allowing them to spot user issues promptly and keep control over their app's ratings and reviews. The software aids in monitoring customer reviews, visualizing data, tracking user sentiment, and ultimately improving overall app performance.
For game developers specifically, AppFollow plays a crucial role in staying in touch with players, receiving feedback, and developing games based on user data. Its fast support capabilities enable quick action on any issues that arise while managing online reputation effectively. Additionally, AppFollow provides unique information that Appstore Connect doesn't offer by tracking worldwide features and changes in the App Store descriptions.
AppFollow is not only beneficial for developers but also for customer support agents. It allows them to respond to customer reviews promptly and effectively, strengthening the relationship between the support team and the app users. AppFollow's integration with other business apps and the ability to send detailed reports contribute to its reputation as a comprehensive solution for app store needs.
In conclusion, AppFollow serves various use cases that revolve around app store optimization, app performance tracking, user feedback management, and customer support. Its effectiveness in improving app visibility, increasing downloads, and enhancing user satisfaction makes it a go-to tool for developers and marketers in managing their apps. AppFollow's integration with Zendesk enhances the customer support process, and its real-time app review feature ensures that no valuable insights or issues go unnoticed. The software also aids in organic growth by providing an easy way to create an in-house ASO pipeline and track app performance over time. Users appreciate the ease of use and the ability to share app data between teams, making informed decision-making easier. Overall, AppFollow offers a comprehensive solution for managing app store needs effectively and maximizing success in the competitive app market.
We use AppFollow to help import our Apple reviews into Zendesk so our agents can respond to them. We then also use AppFollow to help QA our agents and track changes with different deployments.
Pros
Imports reviews to Zendesk.
Provides date specific reporting.
Allows you to quickly see positive and negative reviews.
Allows you to track how your responses are affecting your review score.
Cons
Connecting with Zendesk and getting started can be a bit confusing.
The interface can be hard for a new client to navigate.
Likelihood to Recommend
We use AppFollow only for customer service, but it has a lot of features that would be great for the marketing and development team. A good bit of the features we do not use, as there is simply not a use case for it. The best feature that we get from AppFollow is the ability to import Apple reviews into Zendesk for agents to respond to. This has been a great time saver for us.
AppFollow is used by our mobile app company evaluating our app store metadata and keyword positions in both the Android and iOS app stores. We also have AppFollow integrated with Slack therefore we are able to get real-time app reviews on our product. Currently, only our marketing department uses AppFollow ASO research and tests. AppFollow for us addresses our all our app store needs from benchmarking against competitors to viewing our rankings in international markets, and integrating with other business apps and sending email detailed reports.
Pros
One of AppFollow's core features is their keyword rankings. With both our Android and iOS app I'm able to view the keyword and position of our app for that keyword. I'm also able to toggle the dates and see the history positioning. Not only is this available for US app stores but global app stores. This is extremely helpful when A/B testing.
Another key feature to AppFollow is their integrations. Being able to integrate AppFollow with Slack has been extremely helpful. With this integration, we are able to see reviews in real-time and respond to them right from Slack.
We don't check AppFollow every day. With that said, it's important for us to get daily and weekly reports from AppFollow about our ASO performance. You can easily check which reports you would like, how often, and where to in a matter of seconds.
Cons
Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.
Likelihood to Recommend
AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan.
Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
