AppsFlyer Reviews and Ratings

Use Cases and Deployment Scope

As the UA manager, AppsFlyer is a crucial part of my day to day work. We use to track the performance of several channels and rely on the SSOT report to avoid discrepancies in the data. With the raw reports, we are able to track events on a granular level, such as keywords, and this has been very valuable to ASA campaigns.

Likelihood to Recommend

Mobile App performance attribution across channels, fraud prevention, deep linking, any complex attribution needs (campaigns across many channels, many GEOS, etc.).

You probably don't need AppsFlyer if you are not running multi channel campaigns, if you have only very basic analytics needs, and if you have a limited budget (as AppsFlyer can be costly).

Use Cases and Deployment Scope

It helps in insights for attribution for marketing and detailed analytics for user behaviors for retention and monetization.

Likelihood to Recommend

It is well-suited for mobile apps in the gaming and e-commerce industry. It is less appropriate for websites-only businesses and cost-effective businesses.

Use Cases and Deployment Scope

We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with announcements and promotions. We used to do this through SMS and Email. However, the database isn't always updated and we miss a lot of our members. For as long as the guest or members have our app, we can engage them. We can also create segments that allow us to target specific sectors of our base. This gives us the ability to tailor specific promotions to them to get the most engagement from them. The analytics are also fantastic at informing us on what works and what doesn't.

Likelihood to Recommend

Mobile app engagement is fantastic with AppsFlyer. If you had a promotion that you wanted to inform your app users, you can create specific messages for different segments. You can also send them at scheduled times to get the best engagement. After the campaign, you can get analytics on how the message was received by the users. You can see who opened, who unsubscribed, etc.

Use Cases and Deployment Scope

Appsflyer is our current main tool for two main objectives. The first one is the attribution model for User Acquisition campaigns, and the second is the sharing of quality information related to the aforementioned campaigns. We use it to set the key values and objectives of each campaign and keep a good tracking of its performance in each media.

Likelihood to Recommend

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

Use Cases and Deployment Scope

AppsFlyer is being used across our entire organization, which includes 17 total television stations. AppsFlyer has helped our stations track their app downloads and most helpful placements with deep linking on their sites. Additionally, we are able to attribute paid marketing dollars and see the value of our app users.

Likelihood to Recommend

AppsFlyer is well suited for app attribution.

Use Cases and Deployment Scope

We are utilizing Appsflyer as our single source of truth for attribution. We are levering Appsflyer to pull in conversions across multiple social and programmatic platforms. It solves for attribution overlap and duplication and gives credit where due.

Likelihood to Recommend

AppsFlyer is best for e-comm advertisers but not well suited for branded awareness

Use Cases and Deployment Scope

We use AppsFlyer to track app download attribution by channel. It is used by our digital commerce and marketing teams to determine best channels for acquisition. AppsFlyer allows us to easily track attribution metrics as well as easily set up attribution links.

Likelihood to Recommend

AppsFlyer is excellent for app attribution tracking and app download deep linking regardless of the industry. Provided the intention of the user is attribution tracking, this is the best-in-class tool for apps for nearly all scenarios.

Use Cases and Deployment Scope

I use AppsFlyer mainly for marketing campaigns. Our business uses both iOS and android and we wanted an easier way to direct our customers to the download page and at the same time have a single tool tracker for all our social media accounts.

Likelihood to Recommend

This is suited for companies that are doing several campaigns across different platforms and want to track performance effectively.

Use Cases and Deployment Scope

We use AppsFlyer in the marketing department to monitor and measure various marketing campaigns we use for app installations for both Android and iOS. We also create audiences for retargeting based on the activity the users perform on the app using AppsFlyer. We also use OneLink for creating links that we use for deep-linking. Post-installations we also measure the performances of the users acquired by these campaigns to measure the ROI and engagement of the audience.

Likelihood to Recommend

AppsFlyer is probably the best tool for attributing accurate sources to app installs for your marketing campaigns. It's best suited for measuring Google Adwords as well as Facebook campaigns. It sure is pricey and it might be affordable only for enterprises. It might not be budget-friendly for small-scale companies that target fewer than a million installs per year via paid campaigns.

Use Cases and Deployment Scope

Appsflyer is used only in the marketing department to measure paid media across 3 apps. It addresses the business problem of app attribution, profitability measurement and reporting, fraud/brand safety protection, and consumer experience with deep linking.

Likelihood to Recommend

AppsFlyer has majority market share in the MMP space for a reason—they're a top technology and service provider. I think they're well suited for any app that is looking to profitably grow and scale.