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APSIS Pro Reviews & Insights

Score8 out of 10

5 Reviews and Ratings

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Community insights

TrustRadius Insights for APSIS Pro are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy to Use: Many users have found Apsis One to be easy to use and navigate, allowing them to quickly create and execute their marketing campaigns. The user-friendly interface has been praised for its simplicity and efficiency.

Customization Options: Several reviewers have appreciated the customization options offered by Apsis One. They have highlighted the ability to personalize their marketing campaigns according to the specific needs and goals of their company. This level of customization has contributed to delivering more targeted and effective communication.

Tracking and Analysis Capabilities: The tracking and analysis capabilities of Apsis One have received high praise from users. These features allow users to measure the effectiveness of their campaigns, make data-driven adjustments if necessary, and optimize their overall marketing strategies.

APSIS Pro Reviews

1 Review

APSIS Pro is a fine product with room for improvement

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

We use Apsis Pro to manage newsletters to our customers in Sweden, Norway and ROW (except Denmark - our DK team handles that). The newsletters are sent monthly and reach a total of 15,000 contact persons.

We used to send these newsletters either via our CRM (which is NOT built for this) or via Outlook+Excel. For a short while we used MailChimp but as most of our contacts did not sign up but receive the newsletter based on a working relationship, MailChimp did not allow us to use the list. APSIS is a local Scandinavian vendor and understands better how to build lists here. :-)

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.

Likelihood to Recommend

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
HC
Henrik Christensen
Ranger & Virtual CEO in Sales at Jobbsafari (51-200 employees)
Vetted Review
APSIS Pro
5 years of experience
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