Audience Advantage

Audience Advantage is a sales enablement platform that aims to enhance collaboration, improve efficiency, differentiate from competitors, and increase deal success for B2B growth teams. The platform offers a centralized hub for sales material, streamlining content management. It provides salespeople with tools to optimize their pitch, preparation, and follow-up, while also focusing on creating engaging buyer experiences and converting insights into best practices. Audience Advantage is suitable for companies of all sizes and is utilized by sales teams, marketing teams, business development professionals, account managers, and sales managers.

Key Features

Content Management: Centralize all sales material into one intuitive platform, making content management more efficient. Marketeers can easily update, distribute, control, and analyze sales content from a single location, saving time for sellers and allowing them to focus on closing deals.

Sales Toolbox: Optimize sales pitch, preparation, and follow-up with real-time notifications and detailed insights on buyer behavior. Access an up-to-date library of future-proof content to accelerate dealmaking.

Captivating Experiences: Co-create dynamic presentations, impact calculators, augmented reality experiences, and more to boost buyer engagement using value-based selling and collaborative offering principles.

Insights and Analytics: Gain user and content analytics to provide data-based feedback for managers and marketeers. Dashboards offer insights into revenue-generating reps and content, helping identify what resonates with buyers.

Integration with Revenue Tools: Streamline sales processes globally and reduce local investments by integrating with existing revenue tools.

Digital Suitcase: Easily locate, update, present, share, and track sales content from one intuitive platform. Provide marketers with a centralized hub for efficient structuring, updating, and distribution of sales material.

Content Hub: Centralize sales material into an intuitive platform, enabling easy structuring, updating, and distribution of files for marketers.

Sharing: Share presentations, proposals, and other deliverables with the audience in one click, eliminating the need for heavy attachments in emails. Send automatic emails or copy-paste links to the buyer portal for seamless sharing.

Buyer Portal: Create a custom micro-site where buyers can access all shared content in one central place. Track buyer activity within the portal, including sharing with co-decision makers, and gain insights for targeted follow-up.

Track Buyer Movement: Log and display every visit and activity of the buyer within the buyer portal. Gain insights into buyer engagement with each page of content for timely and informed follow-up.