What is AudienceProject?
The platform consists of multiple components:
AudienceReport
Get a real-time, holistic view of ad performance across channels, formats and devices – know who see your ads how often and make in-flight optimisations. AudienceReport enables the user to compare ad performance across channels, including display, Social Media, Video, CTV, Addressable TV and even linear TV.
Cross Media Reports
Build on top of AudienceReport and get a deeper understanding on campaign execution and how much was actually paid to reach target group on different channels. It enables users to get a deep analysis of the campaign pressure across different channels and how each of them contributed in regards to impressions, frequency and Target Rating Points.
Brand & Sales Lifts
Go beyond audience reach and frequency and know if campaigns had an effect on brand awareness, purchase intent and preference, as well as online or offline sales. Understand the impact of cross-channel marketing on key brand metrics like awareness, consideration and preference as well as actual effects on your online or offline sales.
Categories & Use Cases
Technical Details
| Mobile Application | No |
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