AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for video providers to create linear over-the-top (OTT) channels using existing video content. The service can then be used to monetize those channels or other live streams with personalized advertising.

Server-side Ad Insertion

AWS Elemental MediaTailor can insert advertising content at the location of the start of a requested stream, prior to delivery. This eliminates the need to build and maintain unique configurations for every type of client device in order to insert personalized ads during video playback. Instead, the service generates and maintains a unique “manifest file” for each viewer, which is used to deliver ad placements that are personalized to the individual. Advertising content is then seamlessly inserted into the primary content stream and can be played from the same source location to reduce the risk of buffering caused by high format and bitrate variability during video playback. This also reduces the effects of ad blocking software by making it difficult to distinguish ads from other content.

Media Manifest Manipulation

All content is delivered with a consolidated manifest that includes content and personalized ads in a continuous stream to give viewers a seamless, TV-like viewing experience without buffering between program content and ad breaks. Support for HTTP Live Streaming (HLS) and Dynamic Adaptive Streaming over HTTP (DASH) standard manifests and playlists including Common Media Application Format (CMAF) means the live stream can be viewed on a broad range of devices and players.

Hybrid Measurement and Reporting

Accurate measurement and reporting of internet-delivered video advertising is required for advertisers and video providers to be compensated for every ad placement. AWS Elemental MediaTailor achieves the Interactive Advertising Bureau (IAB) level of playback metrics by implementing advertising measurement and reporting from the client side through playback observation APIs deployed on the viewing device. In addition, MediaTailor reports server-side ad metrics for legacy set-top boxes and other devices where changes to the viewing device is not possible, in order to comply with IAB specifications.

Automatic Scaling

AWS Elemental MediaTailor automatically scales with the number of concurrent viewers, maintaining consistent performance and quality of service for internet-delivered video content as viewership goes up or down.

User's Choice Video Workflow Components

AWS Elemental MediaTailor doesn't limit vendors or solutions, including those components of the video workflow that operate directly with the service: the content delivery network (CDN), ad decision server, and origin server. The service works with most standard CDN or ad decision servers, and works with origin servers accessible over HTTP that can be configured using common video streaming protocol and proper ad markers.

Available Independently or with AWS Media Services

As one of the AWS Media Services, AWS Elemental MediaTailor can be used as a standalone service or integrated with AWS services for live video encoding, VOD processing, just-in-time packaging, or media-optimized storage. Additionally, other AWS services, such as the Amazon CloudFront CDN, offer interoperability with AWS Elemental MediaTailor.

AWS Elemental MediaTailor

What is AWS Elemental MediaTailor?

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