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Azure Personalizer

Score7.3 out of 10

2 Reviews and Ratings

What is Azure Personalizer?

Personalizer, available on Microsoft's Azure platform of cloud services and applications, is a personalization engine used to boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Users can select content, optimize layouts, and personalize offers with two API calls. Part of Azure Cognitive Services, Personalizer can be used as a standalone personalization solution or to complement existing ranking engines with no machine learning expertise required.

Great Ecommerce Personalization Software

Use Cases and Deployment Scope

Azure Personalizer helps to reach out to potential customers by taking their interest in consideration.It also enhances sales funnel.UI is really simple even a fresher can easily understand how to use it.Also improve recomendations,offers etc to the customers.Conversion rate is increased using this tool for sure.

Pros

  • Customer recommendation
  • High engagement Rate
  • Increase sales cycle

Cons

  • Less features compared to other tool in market
  • Learning loop time consumption is little high
  • Number of items for personalisation is less ie 50 or fewer

Most Important Features

  • Product personalisation
  • High engagement rate
  • High sales

Return on Investment

  • Revenue generated increased by 2 times
  • Product sale increased
  • landing page clicks increased

Alternatives Considered

Amazon Personalize

Other Software Used

Adobe PhotoShop, Adobe Illustrator CC, ProtoPie