What is Bakkt?
Bakkt is a financial services company focused on digital assets like rewards and loyalty points, gift cards, and cryptocurrency. Bakkt's solution enables consumers to realize the value of digital assets, merchants to engage customers through payments, and institutions to access & leverage digital assets.
The digital asset market – cryptocurrencies, gift cards, loyalty points and miles – has grown tremendously, and stands at over $1.6 trillion today. The Bakkt platform enables merchants and brands to create compelling experiences to attract new customers and engage existing customers. Customers can leverage their digital assets and use them in new and different ways – in short, Bakkt connects the digital economy.
For digital rewards in crypto, Bakkt aims to offer businesses the chance to provide:
The digital asset market – cryptocurrencies, gift cards, loyalty points and miles – has grown tremendously, and stands at over $1.6 trillion today. The Bakkt platform enables merchants and brands to create compelling experiences to attract new customers and engage existing customers. Customers can leverage their digital assets and use them in new and different ways – in short, Bakkt connects the digital economy.
For digital rewards in crypto, Bakkt aims to offer businesses the chance to provide:
- A secure and scalable cryptocurrency platform, bringing cryptocurrency to customers
- The ability to enable customers to track the value, and buy or sell cryptocurrency on a day-to-day basis
- A “no transaction fee*” approach to trading cryptocurrencies
Bakkt’s APIs support a seamless experience directly into a partner’s online or mobile platform. This is to enable partners to offer cryptocurrency to their customers directly via an integration with Bakkt.
The Bakkt SaaS platform provides a unified shopping experience that is configurable for brands and programs. Capabilities include a mobile-first user experience, a multi-tier construct to accommodate loyalty tiers, fraud protection capabilities and a split-tender payments platform to accept both points and cards as a form of payment. With these capabilities, Bakkt states they currently power the rewards program for seven leading financial institutions, two premier airlines and over 1,500 additional companies across a variety of sectors.
The Bakkt SaaS platform provides a unified shopping experience that is configurable for brands and programs. Capabilities include a mobile-first user experience, a multi-tier construct to accommodate loyalty tiers, fraud protection capabilities and a split-tender payments platform to accept both points and cards as a form of payment. With these capabilities, Bakkt states they currently power the rewards program for seven leading financial institutions, two premier airlines and over 1,500 additional companies across a variety of sectors.
Categories & Use Cases
Technical Details
| Mobile Application | No |
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FAQs
What is Bakkt?
Bakkt is a financial services company focused on digital assets like rewards and loyalty points, gift cards, and cryptocurrency. Bakkt's solution enables consumers to realize the value of digital assets, merchants to engage customers through payments, and institutions to access & leverage digital assets.