Bananatag (discontinued)

It was being used to create a monthly newsletter. The output of the email was then placed into a CRM system, once the templates were set up we would regularly upload content - text and images - into the platform and then export an html file for use in Architect which would then be sent as a monthly email newsletter.

Bananatag is very well suited to creating messages that are going to be used on a regular basis but don't require much in the way of changing or amending. It is also a very handy platform to track sending emails and the watermarking technology is very handy. As far as range of designs compared to something like Mailchimp it doesn't compare well.

Bananatag is being used in our organization to track client interactions over email. It is being used by the department I currently work in (marketing technology) but is being looked at for a company-wide implementation before the end of 2018. It addresses the issue of not knowing when to follow up with clients via email due to them either not receiving the email or not reading it.

I would absolutely recommend Bananatag for pretty much anybody in our organization. Its pros far outweigh the cons and it is handy in more ways than you would initially think. It is well suited for any email that is external or client facing. It helps cover the bases in a case of a communication dispute and helps you time email responses better than if you didn't have the tool active.