Bazaarvoice truly is the best marketplace for the consumer voice, and I love their name.
Pros
- We have been pleasantly impressed with their customer service and dedication of their team to help us leverage the software we are paying for.
- It is the largest software of its kind on the market. More of our retailers are using this software than any other which helps us as a manufacturer better service our retail partners.
- Bazaarvoice understands the market and is constantly makes changes to adapt to the consumer.
Cons
- Their reporting services and filters could use some work, especially when it comes to a platform within their program called Connections which helps manufacturers respond to consumer content for their brand.
- They definitely sell their product or try to upgrade you every chance they get but I wouldn't necessarily consider that negative. They are a business and part of being a successful business is learning how to sell your products or services.
Return on Investment
- I would say the software pays for itself. The ROI tool BV uses to show us the ROI is a little inflated in my opinion but there is no denying the importance of quality reviews on increasing conversion rate.
Other Software Used
Listrak, Facebook for Business, Adobe Target