BERA Brand Accelerator

BERA Brand Accelerator is a Predictive Brand Management platform powered by a syndicated brand equity data stream, boasting an accurate, 360' view of brand health across categories and agnostically against the entire brand landscape. The AI technology automates the real-time collection, analysis, and measurement of 109 consumer-based metrics, across 4,543 brands in 200 sectors globally to deliver on-demand insights and strategic recommendations to optimize brand strategy and grow financial outcomes.

The vendor states that with BERA, marketers know precisely who to target, how to position, and what best next steps are necessary to strengthen their brand over time. BERA aims to show the causal impact of brand investments on the financial business results.