Bluenose Analytics

Bluenose Analytics is a customer success management platform from the San Francisco company of the same name, dedicated to providing customer analytics for reducing churn and increasing customer success... certainly of interest to SaaS companies who rely on monthly subscriptions to survive. Bluenose uses demographics, usage data, purchase data, and other data to create insight into where customers are in their lifecycle and if they're ready to upgrade, if they're coasting, or if they're falling behind and coming dangerously close to quitting your company entirely. Bluenose's triggered alerts are created to prevent this, or give you the chance to prevent it, with a "playbook" of recommended actions to engage customers. Bluenose Analytics is a new company. Founded in 2012, an infusion of $8 million in Series A funding in late 2013 supports their development efforts. They boast a growing client list, including DoubleDutch, Replicon, LiveRamp, and others.