Brand Networks Platform

Score5 out of 10

1 Reviews and Ratings

What is Brand Networks Platform?

The Brand Networks Platform is an ad serving platform from Brand Networks headquartered in Boston.

Categories & Use Cases

Ad Serving & Retargeting

Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 6.7
Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Category average: 7.1
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 8.2

Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 6.1
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.8
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 6.4

Verified User

Analyst in Social Media (11-50 employees employees)

Pros

Sleek design -- very attractive UI
Constantly innovating and updating the platform
Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.

Cons

API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
Because it's in continual development, there are lots of little bugs that slip through the cracks

Return on Investment

If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
If optimization works correctly, you get even more efficient costs against you given campaign objective.
However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity

Alternatives Considered

Facebook for Business