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Brandfolder

Score9 out of 10

23 Reviews and Ratings

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What is Brandfolder?

Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Brandfolder has to offer, as determined by TrustRadius' reviewers.
Based on 23 ratings of Brandfolder's features
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Top Performing Features

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.4

  • Categories

    Assets can be organized in drop-down menus to assist in discovery and grouped with related assets for greater utilization. Most DAMs offer AI and machine vision tagging tools to automatically recognize key data in visual elements which automatically sets tags and metadata fields.

    Category average: 6.8

  • Asset storage

    Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.

    Category average: 8.6

Areas for Improvement

  • Data exportability

    Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

    Category average: 8.1

  • Workflow automations

    Collaborative workflow with role-based permissions as well as tracking and monitoring of asset usage, requests, and assignments.

    Category average: 6

  • Related asset discovery

    Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.

    Category average: 6.1