BrandYourself

BrandYourself is the eponymous freemium product from the company based in New York that helps suppress misleading or negative Google search results behind active favorable SEO smart content controlled by and amenable to the objects of said search results (i.e. oneself and one's company, hence the name). This unusual search engine optimization tool / online reputation manager (and consulting service as well) is backed by a little over $6 million in venture capital from various sources since its founding in 2009.