This product assessment of Brevo is based on a synthesis of 6 recent product reviews, evaluating overall satisfaction, ROI, and integration with other software. Brevo is a marketing platform known for its automation and contact management features. Several reviewers have reported a positive return on investment using Brevo, with 3 of 6 specifically mentioning it, and one citing a 20% return. The platform is considered a good value for the money. However, some users have noted areas for improvement, particularly in template creation, where 3 of 6 reviewers desired more tools and variety. Additionally, 2 of 6 reviewers experienced issues with the user interface and performance, especially on the mobile website, and suggested improvements to email send times. Users often integrate Brevo with other software such as Mailchimp Transactional Email, WordPress, and Hostinger.

Pros

Effective automations
Robust contact management capabilities
Positive return on investment reported by multiple users
Good value for the money

Cons

Limited template creation tools and variety
UI performance issues, particularly on mobile
Slow email send times reported by some users

What positive or negative impact (i.e. Return on Investment or ROI) has Brevo had on your overall business objectives?

From 6 reviews | Last Published April 23, 2026

Summary

This report synthesizes 6 recent reviews to assess Brevo's return on investment and impact on business objectives. Several reviewers highlight positive ROI. Specifically, 3 of 6 reviewers mention positive ROI, with one citing a 20% return on investment. These reviewers also suggest that Brevo offers good value for the money, despite not being the cheapest option. Two reviewers confirm that Brevo meets their informational objectives. Given the small sample size, these findings provide preliminary insights into Brevo's perceived value and effectiveness.

Related topics

Positive ROI Meeting Objectives

Top Quotes

Positive ROI

“has had a return on investment of 20%”

Meeting Objectives

“Yes, it meets the informational objective”

Besides Brevo, what other software do you regularly use? How likely would you be to recommend it to a friend or colleague?

From 6 reviews | Last Published April 23, 2026

Summary

This analysis synthesizes 6 recent product reviews to identify software that users regularly employ alongside Brevo. Reviewers mentioned a variety of other software solutions, with Mailchimp Transactional Email being cited by 2 of the 6 reviewers. Beyond Mailchimp Transactional Email, 2 of the 6 reviewers mentioned other software including WordPress, Hostinger, LiteSpeed Web Server, ManyChat, Wix, and Namecheap. Given the small sample size, these findings should be interpreted as directional rather than definitive.

Top Quotes

Other Software

“WordPress, Hostinger, LiteSpeed Web Server”

Mailchimp Transactional Email

“Mailchimp Transactional Email (Mandrill)”

Please provide some detailed examples of areas where Brevo has room for improvement.

From 6 reviews | Last Published April 23, 2026

Summary

This report synthesizes 6 recent product reviews to identify areas for potential improvement in Brevo. Reviewers highlighted opportunities to enhance template creation and overall UI performance. Specifically, 3 of 6 reviewers expressed a desire for more tools and variety in template creation. Additionally, 2 of 6 reviewers noted issues with the user interface and performance, particularly on the mobile website, and suggested improvements to email send times. These areas represent opportunities for Brevo to enhance user experience and satisfaction.

Related topics

UI and performance Template creation

Top Quotes

UI and performance

“On mobile website, the UI often stutters and lags, can be optimised for performance.”

Template creation

“More tools for creating templates”

Please provide some detailed examples of things that Brevo does particularly well.

From 6 reviews | Last Published April 23, 2026

Summary

This report synthesizes 6 recent product reviews to identify areas where Brevo receives positive feedback. Reviewers highlight Brevo's effective automations and contact management capabilities. Specifically, 2 of 6 reviewers mentioned contact management and automations as positive aspects of the platform. Given the small sample size, these findings should be considered as initial indications rather than definitive conclusions about the product's strengths.

Top Quotes

Effective Automations

“Effective automations”

Contact Management

“Contact Management”

View All Reviews

Brevo Reviews

228 Reviews

Totally recommended

Rating: 10 out of 10

June 12, 2025

Use Cases and Deployment Scope

I use Brevo as a newsletter for various people across the country, covering topics related to radio stations.

Utilizo Brevo como boletín informativo a diferentes personas a lo largo del país, trata de temas relacionados con Radios Emisoras.

Pros

Campaign format
Intuitive tools
Detailed reports
Formato de campañas
Herramientas intuitivas
Informes detallados

Cons

More tools for creating templates
More variety of templates
Más herramientas en la creación de plantillas
Más variedad de plantillas

Likelihood to Recommend

Brevo is ideal for email campaigns, with easy-to-use tools, but it could add more elements to the template creation process.

Brevo es ideal para campañas de mail, con herramientas fáciles de usar pero podría agregar más elementos en la construcción de plantillas.

This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.

Luis Castro

Diseñador Grafico in Marketing at Pulso Digital (1-10 employees)

Vetted Review

Reseller

an all-in-one system for your events

Rating: 10 out of 10

June 2, 2025

Use Cases and Deployment Scope

My association sends hundreds of emails with Brevo and analyzes the performance through the tools provided by the integrated system. The tools for managing contacts and for dividing different lists for marketing campaigns aimed at specific targets are very useful.

La mia associazione i nvia centinaia di mail con Brevo e analizza il rendimento attraverso gli strumenti concessi dal sistema integrato. Molto utili gli strumenti per la gestione dei contatti e per la suddivisione di liste diverse per campagne marketing mirate a target specifici.

Pros

contact management
tagging lists
Email opening and bounce analysis
gestione contatti
liste di tagetting
analisi aperture delle mail e bouncing

Cons

templates (themes) in the editing page could be more numerous
modelli (theme) nella pagina di editing potrebbero essere più numerosi

Likelihood to Recommend

How can you get more with the basic free level of a mailing system? Many competitors offer less and others more tools but less efficient.

Venire poter ottenere di più con il livello base gratuito di un sistema di mailing? Molti concorrenti offrono meno e altri più strumenti ma meno efficienti

This review was originally written in Italian and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.

Verified User

Project Manager (1-10 employees)

Vetted Review

3 years of experience

A fundamental tool

Rating: 10 out of 10

April 21, 2025

Use Cases and Deployment Scope

In our case, we use it primarily to send communications, information, and sales of new insurance policies to our clients, which is very helpful in keeping them informed.

En nuestro caso lo usamos mayoritariamente para enviar comunicados, informaciones y venta de nuevos seguros a nuestros clientes, siendo de gran ayuda para mantener informado a nuestros clientes.

Pros

Design and sending of informative messages
Design and delivery of new insurance policies
Diseño y envío de mensajes informativos
Diseño y envío de nuevos seguros

Cons

Incident management is very hidden
Very cryptic domain revalidation handling
Result of contact loading very hidden and difficult to find
Manejo de incidentes esta muy oculto
Manejo de Revalidación de dominios muy criptico
Resultado carga de contactos muy escondido y dificil de encontrar

Likelihood to Recommend

It is a very easy-to-use design tool and has very intuitive tool handling.

es una herramienta muy facil de usar en diseño y cuenta con un manejo muy intuitivo de las herramientas

This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.

Leonardo Cuadra Molina

Subgerente Operaciones y Mejora Continua at Lilienfeld Corredores de Seguros (51-200 employees)

Vetted Review

3 years of experience

View profile

Everything is easy with Brevo

Rating: 9 out of 10

April 11, 2025

Use Cases and Deployment Scope

To stay in touch with leads, I share news, events, and new releases with them. It helps me automate form registrations and welcome messages, and it also allows me to segment contacts and personalize forms.

para mantener un contacto con los leads, les comparto las novedades, eventos y nuevos lanzamientos. me ayuda automatizar los registros de formularios y los mensajes de bienvenida ademas que me permite segmentar a los contactos y personalizar los formularios.

Pros

email automation || automatización del correo electrónico
easy-to-assemble forms || formularios faciles de armar
contact segmentation || segmentacion de contactos

Cons

Greater integration with WordPress for user creation || Mayor integración con WordPress para la creación de usuarios
make automations and triggers simpler || hacer mas simple las automatizaciones y los disparadores
tutorials on all the tools that Brevo has ||tutoriales sobre todas las herramientas que tiene Brevo

Likelihood to Recommend

It's ideal for the lead capture and nurturing process, easy to organize. It also offers many alternatives for e-commerce that can be implemented in a strategy.

para el proceso de captura de leads y la parte de nutricion es ideal, facil de organizar. Ademas para el ecommerce tambien tiene muchas alternativas que se pueden implementar en una estrategia.

This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.

Verified User

Administrator in Customer Service (1-10 employees)

Vetted Review

1 year of experience

Great Value For Money | Perfect for Marketing Automation

Rating: 9 out of 10

February 5, 2025

Use Cases and Deployment Scope

Brevo has helped me send marketing emails, re-engage/target my users, send campaigns, transaction emails, and more. I have been able to integrate it with WordPress using APIs and robust SMTP tools. This allows effortless sending of campaigns and user-specific emails will high delivery rate. Besides, the analytics and the data-driven insights are industry leading. Having been a past user of tools like SendPulse, SendGrid, I can say with confidence that this is a really great tool with a quite reasonable value for money. The customer support is class leading, even on email they usually reply within an hour and most of their documentation and help pages are very helpful. After rebranding from SendInBlue to Brevo it has been going from strength to strength.

Pros

SMTP to connect with WordPress and various other 3rd party tools
Marketing Automation to send campaigns based on certain triggers
High Deliverability through proper blocklisting of spam emails and DNS optimisations.

Cons

The pay-as-you-go plans can be improved significantly.
On mobile website, the UI often stutters and lags, can be optimised for performance.
Email notifications on various account activities can be better reported.

Likelihood to Recommend

It is a really great tool for targetted marketing, analytics, and campaign runing. Due to its higher cost it might not be a good choice for cold emails, but for targetted work it is the real deal and will get the job done for most of the people. I feel like website owners, e-commerce stores, and SaaS firms will really benefit from its array of tools. Anyone who appreciates good design and robust UI is up for a treat.

Aditya Agarwal

Admin in Information Technology at Milyin (11-50 employees)

Vetted Review

4 years of experience

Brevo is the best

Rating: 10 out of 10

Incentivized

February 3, 2025

Use Cases and Deployment Scope

The company's problem is customer loyalty, which sends email campaigns to advertise the company and attract new customers, it also campaigns for potential customer bases and send more advertising campaigns through mass mail messages, Brevo is a very intuitive platform that is fast and very efficient in the way it processes data

Pros

Contact Management
Effective campaigns
Effective automations

Cons

Improve the email verification process
Improve email send time
no more details

Likelihood to Recommend

I recommend Brevo because it is a platform that will help us grow and attract customers to our brand, it does so in a very efficient way, the time I have been using it has helped me a lot and I have carried out many projects because of the very intuitive way of the platform, it is fast and secure

Christian Ramirez

marketing digital in Marketing at Dipac Manta (51-200 employees)

Vetted Review

1 year of experience

Brevo is a good choice for email marketing and transactional

Rating: 9 out of 10

October 17, 2024

Use Cases and Deployment Scope

I’ve been using Brevo for my marketing campaigns and transactional emails, and I’m really satisfied with their service. The support team is fantastic—always responsive and helpful. Overall, I’m happy with the platform and how it meets my needs

Pros

Support team, they respond quickly
Email marketing
Transactional emails

Cons

Maybe the conversations module css customization

Likelihood to Recommend

Good for startups who needs an email management system.
Maybe for big companies where you need specific features

Alejandro Pedrosa

CEO in Research & Development at SELECCION DIGITAL 3.0 SL (1-10 employees)

Vetted Review

1 year of experience

Positive Brevo Review

Rating: 9 out of 10

Incentivized

September 30, 2024

Use Cases and Deployment Scope

We use Brevo to send e-mail campaigns and to keep a list of contacts. We have between 300-400 recipients of the campaigns and send them about once a month, to keep the contacts informed of the latest news (newsletter).

Pros

creating newsletter
adding attachments to newsletter
managing a list of contacts

Cons

the difference between lists and segments is unclear
Sometimes contacts are dropped from the mailing lists when they should have been retained.

Likelihood to Recommend

It is well suited for sending newsletters, also with attachments. It is also well suited for managing contacts.

Verified User

Administrative Assistant in Customer Service (1-10 employees)

Vetted Review

1 year of experience

good features and software!

Rating: 8 out of 10

Incentivized

September 18, 2024

Use Cases and Deployment Scope

We use Brevo to reach out to our potential and current customers, with simple newsletters. Its also the place where we store and manage the list of our client emails.

Pros

track marketing campains
user friendly interface with all necessary options
design of a campain very intuitive and helpful

Cons

when going to Brevo website, there is no login button!
the home page of the app is not very informative and could be improved

Likelihood to Recommend

very good solution for small and bigger businesses. THe free account can be very sufficient to start a little company.

Marc Agenis

director in Corporate at code en bois (1-10 employees)

Vetted Review

2 years of experience

Brevo Review

Rating: 10 out of 10

Incentivized

August 8, 2024

Use Cases and Deployment Scope

I have been using email marketing platforms for years, specifically one named after a chimpanzee, in case other brands cannot be mentioned... This time, I wanted to try another platform for one of my brands and came across Brevo while browsing the internet. Honestly, the platform seems much more agile and intuitive. Additionally, they offer other services beyond email marketing that are amazing. In terms of value for money, it seems very reasonable and competitive. The only thing I miss is an app to track campaigns from my mobile.Another aspect I would like to highlight is the support service. They respond in less than 24 hours and provide detailed information to help you.Honestly, I am delighted with Brevo's email marketing performance. I will soon migrate my database from the other provider to Brevo. Congratulations, guys!

Pros

quick and attentive customer service
easy and intuitive email marketing platform
various pricing options are very reasonable

Cons

An app to track email marketing campaigns from a mobile device

Likelihood to Recommend

Honestly, the back office seems very easy to understand and use, even for people who are not familiar with this type of software.I also love that Brevo is integrated with many platforms, such as WooCommerce and WordPress. I use Holded as a CRM and I haven't seen an option to integrate it directly with Brevo yet, although I imagine it can be done through Zapier. I can't comment on that because I haven't tried it yet. Otherwise, I don't see any flaws in the platform.

David Llatje

Webmaster in Professional Services at Cool Tattoo SL (1-10 employees)

Vetted Review

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