TrustRadius: an HG Insights company

Buffer

Score8.5 out of 10

389 Reviews and Ratings

Features

Top Performing Features

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Role-based user permissions & privileges

    Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.7

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

    Category average: 8.1

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

    Category average: 8.2

Publishing

Scheduling posts to various social media channels and profiles from one interface.

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Content optimization

    The tool can suggest content, as well as the best days and times for content publication and customer engagement.

    Category average: 8

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

    Category average: 8.2

Reporting/analytics

  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 8.6

Account management

Users can manage access to multiple social media accounts.

  • Role-based user permissions & privileges

    Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.7

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

    Category average: 8.1