Captora (discontinued)

We've been using Captora on the SEO side for more than two years. We have several hundred long-tail keyword pages and a handful of them are driving a significant amount of inbound traffic. Using Salesforce/LeanData reports, we've been able to credit Captora landing pages with "first touch" on more than 12 opportunities in 2 years, including at least one closed-won opportunity.

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.

Captora is helping us expand on our SEO and SEM strategy with a unique platform that provides insights into demand signals of our customers. We use the Capotra platform to expand our reach on the SEO channel and help us convert our CPC / PPC leads at higher rates through dynamic page content. Our team leverages the insights to make decisions in other marketing efforts and channels. We can leverage analytics and competitive insights to make better decisions about content topics, types, and the best promotional channels. Captora also helps us engage our prospects for longer and drives more visits to our website. Overall, I am happy with the performance of the product and we just renewed for another term.

The nice part about Captora is that it can be utilized for marketing teams of any size. The only caution I have is that I believe a team has to devote at least 8 hours a week to get true ROI out of the platform. At the end of the day, it is a tool and does require some resources to get any benefits. I think it is easy to assume that Captora's algorithms will do all of the work....the platform does get you 80% there, but you have to cross that finish line. Not a drawback, but something everyone must consider when purchasing. It is not "automatic," but you can see the ROI within a few short months.