What is Cardlytics for Marketers?
Cardlytics for Marketers is a native ad platform that integrates ads within online, mobile, and email channels at banks in the US & UK. Customers browse ads to plan where they’ll spend and save. Native ads created in this way reach only verified adults who are actively managing their money.
Banks integrate these ads to help customers plan where they’ll spend and save. Customers engage with the ads to earn cash back and see them as a valuable perk for using their bank’s debit or credit card. When weighing whether to buy from one store or another, relevant, targeted offers delivered through the Cardlytics platform are presented as a critical tipping point to influence purchase decisions.
The ad platform is a pay-for-performance platform where Cardlytics manages everything from ad copy to paying customer rewards.
In May, 2021 Cardlytics acquired Bridg, a customer data platform. The acquisition pairs Cardlytics’ advertising platform, with visibility into one in every two card swipes in the U.S., with Bridg’s enhanced SKU-level insights. Together, the combined capabilities are expected to power a more comprehensive view of consumer purchase behavior, accelerating the creation of a holistic, results-driven, self-serve, always-on advertising solution for brands.
The ad platform is a pay-for-performance platform where Cardlytics manages everything from ad copy to paying customer rewards.
In May, 2021 Cardlytics acquired Bridg, a customer data platform. The acquisition pairs Cardlytics’ advertising platform, with visibility into one in every two card swipes in the U.S., with Bridg’s enhanced SKU-level insights. Together, the combined capabilities are expected to power a more comprehensive view of consumer purchase behavior, accelerating the creation of a holistic, results-driven, self-serve, always-on advertising solution for brands.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
| Supported Countries | U.S.A. |
| Supported Languages | English |
FAQs
What is Cardlytics for Marketers?
Cardlytics for Marketers is a native ad platform that integrates ads within online, mobile, and email channels at banks in the US & UK. Customers browse ads to plan where they’ll spend and save. Native ads created in this way reach only verified adults who are actively managing their money.