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Celtra Reviews & Insights

Score6 out of 10

5 Reviews and Ratings

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Community insights

TrustRadius Insights for Celtra are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Users have found that Celtra is an invaluable tool for creating and delivering high-quality digital advertising campaigns on a large scale. By utilizing the platform's numerous features, users are able to build rich and engaging ads within the required time frame. The primary use case for Celtra is incorporating video into banner ads, which users find to be a straightforward process. Additionally, Celtra allows users to create tailor-made ad units and improve workflow optimization. The software offers opportunities for increasing scale on mobile through AMP traffic and provides truly creative solutions for necessary campaigns. Users appreciate the ability to unlock more creative functions and the helpfulness of the support team. Furthermore, Celtra's small file sizes and faster loading times are appreciated by clients who also value the built-in location feature. Overall, Celtra streamlines the ad build process, optimizes creative delivery, and enhances performance across various platforms.

Celtra Reviews

2 Reviews

Marketing metrics are based on a level of excellence

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We have been able to intensify the experience in terms of developing specialized content marketing. The solid and flexible interface helps us to have everything under one loose guideline in advertising. We create campaigns that reach the whole world seamlessly. We have had significant advantages in using Celtra because we can move through its panels and windows, zoom in and out similar to previous programs of its nature. Celtra allows us to create digital ads, from animated designs to more advanced ones.

Pros

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.

Cons

  • It would be ideal if they would quickly fix the support. It is very slow.
  • It does not encourage the ability to configure and set quick customization criteria.

Likelihood to Recommend

I recommend it because it has been simple to use, it is fantastic, and for all beginners, it adapts. The software reinforces a simple way to create a marketing creation plan. It integrates excellently. You will feel comfortable using it and have a highly-skilled program at your disposal. It is excellent for companies with creative goals.

DC
David Chamberlain
Executive Creative Director in Marketing at Momentum Worldwide (1001-5000 employees)
Vetted Review
Celtra
2 years of experience

Celtransparency

Rating: 6 out of 10
Incentivized

Use Cases and Deployment Scope

Celtra is used primarily to create Rich Media advertisements. We then utilize Celtra to deploy the creative tags to various DSPs and track performance and scale. We have our in-house creator make the units, then it becomes the trader's responsibility to traffic the tags in the DSP and make sure the creative actually serves. Because Celtra is self-service, we can save on outsourcing costs by employing our in-house employees.

Pros

  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should

Cons

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy

Likelihood to Recommend

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
MS
Matthew Stein
Programmatic Trader in Marketing at Havas Media Group (10,001+ employees)
Vetted Review
Celtra
2 years of experience
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