Chargebee Retention

Chargebee Retention (previously Brightback, acquired by Chargebee in early 2022) enables businesses to customize cancellation experiences with offers geared towards continuing the customer relationship and allows businesses to evaluate personalized retention-magnet strategies to minimize voluntary churn and strengthen customer lifetime value.

Upon clicking "cancel", subscribers are sent to a Chargebee-retention hosted cancel page with personalized data, featuring personalized loss aversion content, with the option of reason-based retention offers. This event can also trigger alerts and workflows of events to win customers back, or nurture campaigns. Insights are collected in viewable dashboards, to help users understand churn and retention. Chargebee Retention tracks multiple outcomes for customers: cancels, deflects, saves, and those that should be added to a watchlist. No need for complex reports and consolidating data from various sources.