TrustRadius: an HG Insights company

Claravine

Score8.5 out of 10

2 Reviews and Ratings

What is Claravine?

Claravine's Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.

Categories & Use Cases

LOVE this platform

Use Cases and Deployment Scope

Claravine helps us with data governance around marketing campaign code generation providing us a scalable way to generate codes and pass the metadata to Adobe Analytics

Pros

  • Data governance
  • Integrations
  • Scale for business

Cons

  • Additional integrations would be great such as SFDC for campaign creations

Return on Investment

  • Allows us to understand marketing channel data, campaign ROI etc

Usability