LOVE this platform
Use Cases and Deployment Scope
Claravine helps us with data governance around marketing campaign code generation providing us a scalable way to generate codes and pass the metadata to Adobe Analytics
Pros
- Data governance
- Integrations
- Scale for business
Cons
- Additional integrations would be great such as SFDC for campaign creations
Return on Investment
- Allows us to understand marketing channel data, campaign ROI etc