We use it to deploy performance reviews and assessment to external partners and members. It is primarily managed and used by our evaluations department and allows us to store information we receive in Salesforce which increases our reporting capabilities.
Pros
Syncing with Salesforce
Automatic deployments
Ease of building
Cons
One time deployments are clunky
Reminders to complete surveys
Likelihood to Recommend
It is not well suited for one time deployments where there is no need to store the answers in Salesforce.
Alternatives Evaluated
We have used survey monkey in the past, but use click tools for it's ability to sync with salesforce
Nice drag and drop functionality to move and re-arrange questions.
Syncs well with Salesforce.
Built-in templates to get you up and running quickly.
Nice added features- being able to group certain questions together, conditional questions, adding text boxes, hidden fields for contact information.
Cons
Using conditional questions (if yes, then skip to question 5, if no, continue to question 2) can be tricky initially. And it can be really tricky once you have multiple conditions that send a person all over the place. Be sure to test repeatedly so that you know that your customers are getting to the questions they are supposed to be at and not being kicked out early. There are certain nuances you will pick up on over time that make conditional questions easier - BUT you can clone surveys, so build once and then work off your own template.
No matter how many questions types are available, inevitably you will find a question in which Clicktools does not have a type to support it. They do have quite a few options though... just wish their matrix option was more robust.
Not many template "themes" to pick from - surveys look very bland.
Likelihood to Recommend
Talk to Clicktools about how you will use the tool, if you need it to sync with a certain CRM system, what types of questions you most frequently ask, what the storage limit for stored surveys is (we ran into an issue with this once), if you will be emailing directly from Clicktools or from another service provider, how many users will need seats and the pricing structure.
Alternatives evaluated
MailChimp,SurveyMonkey,QuestionPro
The SF integration. We were also switching from Zoomerang amid a contract so we got a really good price for a couple years (which was largely a part of it).
