An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.
We’ve collected videos, features, and capabilities below. Take me there.
For businesses, online surveys can provide important feedback for various insights including customer satisfaction, product reviews, and recommendations. Most survey tools support the creation of online surveys. Some tools also support paper surveys with a ‘print’ option. Advanced survey tools include the creation and deployment of phone surveys. All formats include a collection mechanism for response data.
Survey tools allow users to create and distribute surveys, where they can then collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms, with tools such as advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on survey creation and response, which users can then use other data input resources to complete the review process.
Most Survey and Forms Building Tools have the following features:
Before purchasing Survey and Forms Building Tools, buyers should consider the following factors:
Use Case: Businesses should consider a platform that best fits the type of survey they’re trying to conduct (i.e., CSAT surveys, employee feedback surveys (360 Degree feedback), marketing surveys, or research studies). Each of these surveys contains different features and layouts to optimize data collection. Choosing the wrong template for the data they’re trying to collect, there may be a negative impact the effectiveness of their survey. Software capacity for cross-channel distribution should also be considered.
Data Export: If a business already has pre-compiled data they want to be considered in a survey they’re running, they should consider a vendor that offers enhanced export support from third–party sources. For businesses that conduct in-person and online surveys, this is an imperative feature to be included to save time and money while collecting and analyzing data.
Crowdsourcing Capabilities: This is an important feature to consider for users that lack access to a pre-established mailing list or customer. For an additional fee, organizations can pay for a survey vendor to access their survey pool, with a view towards growing their user base.
Survey Logic: Survey logic features allow users to set up custom question pathways. This helps users segment respondents in analysis. It also personalizes surveys based on contextual information from the respondent. Examples of survey logic include:
Different tools support different types of logic and to varying levels of complexity.
Start a Survey and Forms Building Tools comparison here
Survey tools are usually priced based on the number of respondents and analytics capabilities in a subscription model. At the basic level, survey tools can be completely free, which works for smaller audiences and small-scale surveys. Paid survey platforms start at around $15/mo, covering up to 1,000 respondents and basic reporting, with pricing running as high as 400 dollars per month. This price level typically includes data export, integrations, and analytics, in addition to a far greater number of respondents.
More resources are available on the TrustRadius Buyer and Vendor Blogs:
An online survey is a questionnaire that people can complete over the Internet.
Online surveys are typically created as Web forms. Answers are then stored in a database. Statistical software can provide analytics based on the answers.
Survey tools let users create and distribute surveys. From there, users can collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms. These tools include advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on the survey creation and response. Users can then use other resources (like Excel) to complete the review process.
The most popular Survey and Forms Building Tools include: