Codec.ai

Using the Codec platform, the audience view starting point is then enriched with data generated through AI, which breaks down mass internet audiences into meaningful groups of people. The vendor states the AI identifies the unique characteristics of the four elements for each tribe and relies on statistically significant numbers to draw its analysis. It analyzes over 6.7 million unique content interactions daily, which simply can’t be done through the human eye.

These meaningful groups of people are then brought to life as tribes. This stage relies on both the technology and human analytical rigor to reveal who they are, what they like, and how they communicate. The identified tribes are then presented to brands, who can use this insight to distinguish themselves from their competition, engage their existing audiences, and grow new audience connections.