Compendium (discontinued)

Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically allowed us to launch our client's website and provide their content team with the right means to continuously update and publish new content on weekly basis. In addition, because workflows are integrated into the system, it was easy for us to set up the approvals workflow and guarantee that everything is in order before anything goes live. (Some of the other content management platforms we compared against OCM fell short when it came to workflows because they required additional plugins or customization to be done before implementation phase.)

The platform also integrates well with the other Oracle platforms such as Oracle CRM and Eloqua. But it falls short when it comes to its interface, as OCM is less user-friendly and can be intimidating to new users. The interface also feels slightly outdated (even though the latest update in 2018 enhanced some of those shortcomings). One of the best features in Oracle Content Marketing is the analytics, as the platform allowed us to show the results of the campaigns to the clients on the spot.

If you are a large organization looking to set up your online website/blog and you expect to create a lot of content that requires multi-layer approval or multi-levels of work then Oracle Content Marketing is perfect for you. Also if you are already using other Oracle products, then Oracle Content Marketing integrates well with them.

If you are a small scale company, or you are looking to publish a semi-static website that you expect to update infrequently, then you are better off signing up to a smaller-scale and less expensive alternative.

We use Oracle to host and manage our blog. We have various authors who submit content that we review and publish. Through Oracle, we are able to share longer, more in-depth stories about the company when our own site does not offer a blog capability. We have been using the platform for our blog for several years now.

Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.

The way Oracle Content Marking is used by my organization is that provides access to marketing content that was created by our sales department. We were able to share content across different channels. Also, it gave us content to specific buyer's interest to drive engagement. No problems.

Oracle content marketing helps my company use content to specific buyer's interest to drive engagement.

We use it for our company blog. It has hosted our content last year. We used to have two blogs and they were helpful in combining the two without losing any archive articles.

Pros: Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on its way to the next step and in the end, publishing!

Cons: I don't feel like I'm noticing any updates that feel like Oracle is making progress. I'm not sure if it's the level of account we have/pay for. It seems like we installed/bought this one version years ago and have never updated. The interface feels dated, and I've never noticed any updates to change that feeling.

It has been recently implemented within Wolters Kluwer to have an advantage by streamlining the process of our editors, who write articles, RSS feeds and newsletter content. This content via OCM can now be centralized, monitored and QA checked before it's on it's way to blogs/Eloqua. Via the many ways of sharing, this can now also be governed.

In an organization where there's brand communication and this is a vital part, OCM can definitely help maintain/manage/analyze all the content that is being created by all of your editors. Next to this, the workflow system allows for a good ease of use, and maintains visibility of the approval flow.

Oracle CM is handling the planning of content drops and automation for our exhibitors. It's one of the few tools we use to keep our buyers abreast of new products each showroom has before any of the upcoming markets. It's currently being used by 2 teams within the business, where one team facilitates the strategy and the other team implements. Oracle CM addresses the communication gap between product trends and traffic that has long plagued DMC.

Each use of Compendium has been appropriate as we are a business that services other business. With consumers looking to buy the next hot thing or stay on top of fashion trends and technology, Compendium has allowed the IT, Marketing, and the exhibitors to plan well balanced content through effective communication from concept to deployment.