Comscore Xmedia - A Great Cross-Platform Solution
Rating: 7 out of 10
IncentivizedUse Cases and Deployment Scope
We use Comscore Xmedia within the media department of our agency. We basically use it to get a total audience view of measurement across multiple platforms. Ideally, we like to see platforms/buys holistically versus separated out by platform. This is a great tool for not only planning, but also reporting and delivery potential.
Pros
- Audience overlap reports.
- Consumer engagement with TV and digital.
- Analyzes media subsets.
Cons
- Overall platform interface.
- Faster reporting.
- More partners need to be added for analysis.
Likelihood to Recommend
Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers.
JA
Joseph Alleruzzo
Director, Client Lead in Marketing at Havas Media Group (5001-10,000 employees)
Vetted Review
5 years of experience