TrustRadius: an HG Insights company

Comscore Social

Score9 out of 10

4 Reviews and Ratings

What is Comscore Social?

Comscore Social (Shareablee) is a social media analytics platform built to boost social ROI through actionable engagement intelligence. The solutions provide users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations. Comscore has acquired Shareablee to provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.

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Categories & Use Cases

Who Buys & Uses Comscore Social

Most Frequent Users

Top 2 industries using Comscore Social.

Based on HG Insights installation data
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#1 most frequent

Professional, Scientific, and Technical Services

50.0%

4 installations of 8

#2 most frequent

Information

37.5%

3 installations of 8

Comscore Social Reviews

What users are saying about Comscore Social.
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Shareablee Review

Incentivized
Verified User
Account Manager in Sales (1001-5000 employees)

Use Cases and Deployment Scope

​Shareablee helped us to 1. understand the patterns and trends that drive conversations, analyze consumer behavior and customer experience pertaining to the services offered in the US geography 2. Stakeholder behaviors and analysis of pertaining topics 3. Major topics and drivers of consumer sentiments under specific service categories 4. Customer perception toward specific service-related attributes.

Pros

  • Influencer Analysis.
  • Tracking & Measurement.
  • Identification & Profiling.

Cons

  • Follower Growth.
  • Social Media Activity and Impact.
  • Value for Money.

Most Important Features

  • Data Pre-processing.
  • Social Media Tracking.
  • Data Visualization.

Return on Investment

  • Meta Data Qualification.
  • Content drill down and analysis.
  • Data screening and tagging.

Behind the clunky exterior lies a treasure trove of invaluable data and customer support

Incentivized
Jeremy CowlesView profile
Senior Strategist in Professional Services at Ebiquity plc (501-1000 employees)

Pros

  • The sheer breadth and depth of data collection on Shareablee is second to none. If you're after full data sets - I'm not just talking current content, they have large historical data capture capability - then they're definitely worth looking at
  • They are constantly innovating, providing regular updates to the platform and data management solutions. They are truly at the head of the curve when it comes to social analytics - their ability to cut data and display it as well as present new ways of looking at data and correlations is outstanding. The affinities view/unique engaged audience metrics are particularly impressive and useful
  • The metric sets that can be applied to the content collected and the channels in question are large - at first, it can seem a little mind-boggling to get to grips with but it's worth persevering - there's so much in here to really help you understand brand marketing performance and audience engagement that it's truly invaluable
  • Customer support is second to none. Not only is it quick, it's always courteous and very very helpful. You feel like you're a priority and that you're in good hands with them
  • A little abstract, I know, but CEO Tanya is a trailblazer in the industry. Working with a group of people of this caliber - from the top down - is a clear indication of how ingrained Shareablee is with all things social data

Cons

  • The user interface is a little clunky, and I think Shareablee is aware of this. Expect an update to UI soon, I imagine
  • While the mass of data and metrics is available, on the one hand, a goldmine, it's also a bit of a stumbling block. There's quite a learning curve to making sense of all the functionality and filters that are available. Like I said earlier, persevere and all will be worth it
  • The report runner can appear overwhelming, but again, bear with it, it's worth it!

Return on Investment

  • Our ability to answer complex client briefs is a breeze now that we have this tool - we can not only answer in full, but we are now well placed to provide insight and metrics that aren't front of mind thanks to Shareablee's depth of data interrogation. This makes our investment in the tool and the support a wise choice
  • The subscription is very cost effective and the plan flexible enough to cater to our needs
  • The learning curve is fairly steep meaning that initial time investment is a little high, but the support from the team helps make the transition from learner to a proficient user as pain-free and quick as possible

Alternatives Considered

Talkwalker and Social Studio

Other Software Used

Talkwalker, Social Studio, Factiva

Powerful Social Intelligence for your Business

Incentivized
Mohammed AnzilView profile
Founder and Chief Editor in Social Media at Social Positives (1-10 employees)

Pros

  • Accuracy
  • Great Customer Support
  • Powerful Monetization Tools & Insights
  • Real-time accurate data

Cons

  • Too much data at a time and it is confusing
  • No pricing information about the service on the Homepage.
  • The only way to get information about the service is requesting a demo.
  • No live Demo available.

Return on Investment

  • Helps to know how our company is performing on Social Media
  • It helps us to know how we should plan our Social Media Marketings in the future.
  • Too many pieces of information at a glance and that could confuse if you are a beginner.

Alternatives Considered

Brand24 and Buzzsumo

Other Software Used

Buzzsumo, Brand24, TweetReach Pro, Mention