Constant Contact Reviews and Ratings

Rating: 7.7 out of 10

Score

7.7 out of 10

Community insights

TrustRadius Insights for Constant Contact are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.

Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.

Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.

Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.

Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.

Reviews

135 Reviews

Easy to use, good value, good support

Rating: 9 out of 10

Incentivized

June 10, 2024

Use Cases and Deployment Scope

We use Constant Contact to keep in touch with our customer base (also internal newsletters) to provide updates about our company and work as well as gain their trust by providing consistent bits of information they find useful. We also use it to send surveys, both internal and external. We also use the event feature to promote company events and gather RSVPs.

Pros

Great customer support
Easy to use
Good reporting and clear to understand

Cons

I wish there was more design customization with layout/font/graphics stuff
Some event features could be improved with more customization for certain types of events
I don't like how it lets you keep editing for a bit before it warns you your changes aren't saved and forces you to log out. That's caused a lot of frustration

Likelihood to Recommend

Overall I think it's very easy and a good value for what we've needed. I'd recommend it to anyone wanting to keep in touch with their audience and have a more efficient way of communication. It helps if you already have a contact list, of course, where you can see data for who is most engaged. It's benefitted our internal communication a lot as well.

Emma Lotter

Marketing Communications Manager in Marketing at Cooper Oates (51-200 employees)

Vetted Review

1 year of experience

View profile

Constant Contact is the Most Used Tool for my Marketing Needs

Rating: 10 out of 10

Incentivized

May 1, 2024

Use Cases and Deployment Scope

We have 4,000 clients across New York. Constant Contact helps us email all of them easily. We send out educational emails, set up events and use send invitations out through Constant Contact as well.

Pros

Email Marketing
SMS Marketing
Email Marketing Analytics
Social Analytics

Cons

Email Editing
Stock Photo Library
Video Sending in Emails

Likelihood to Recommend

Setting up an event with Constant Contact is so simple. Literally everything is perfect and easy to use and understand! You can print name tags straight from the website, you can download registrant lists and attendee lists. You can see who's unregistered and who registered when. It makes the entirety of event planning/hosting so simple!

Kelly Shields

Social Media Director in Marketing at Benchmark Title Agency LLC (11-50 employees)

Vetted Review

1 year of experience

Constant Contact Review

Rating: 9 out of 10

Incentivized

April 10, 2024

Use Cases and Deployment Scope

We use Constant Contact to send out important informational reminders and "Save the Date" messages. Constant Contact assists with getting the audience attention on important matters. The messages reach 550+ people.

Pros

Gets the attention on important information.
It is convenient to set up messages for specific times.
It is easy to target specific audiences so that information is delivered to the people who need to see it, rather than a blanket message that goes out to everyone.

Cons

It is difficult to get a response when there is a problem.
It would be nice to be able to reuse items across messages.
Autogenerated email responses.

Likelihood to Recommend

We find that Constant Contact is well suited to promote information about events, resulting in increased attention about the event as well participation.

Verified User

Director (51-200 employees)

Vetted Review

5 years of experience

Good Program - Would recommend to other

Rating: 9 out of 10

Incentivized

March 30, 2024

Use Cases and Deployment Scope

Our organization uses Constant Contact for a few different emails to our data base. We use it to send out bi-monthly newsletter to a specific group, we use it to send out emails on all of our daily store sales to a specific group, and we use it to send out general emails once a year to every single email.

Pros

Easy to set up an email to send
Easy to import contacts
Able to add contacts to specific lists

Cons

Would like to see something where a an organization can create a basic template to use
Would like a better way to manage re-subscribing those that had previously unsubscribed

Likelihood to Recommend

The program is simple and easy to use once you learn it. It makes it very easy to be able to create you email and either publish the email to be sent right away, or schedule it to be sent at a later time. The program is also good for creating separate list for the different types of emails you are sending out.

Hallie Rubins

Director of Development in Marketing at Charlotte County Habitat for Humanity (1-10 employees)

Vetted Review

2 years of experience

Constant Contact ease of use is unparalelled

Rating: 9 out of 10

Incentivized

March 29, 2024

Use Cases and Deployment Scope

We use Constant Contact to send mass emails to our donors.

We love being able to create lists and segment our donor base.

Constant Contact helps us send emails to specific groups and to design emails that stay on brand.

Pros

Segmentation of lists
Mass Email
Graphic design

Cons

ability to resubscribe someone easily
multiple photos/graphics
data clean up

Likelihood to Recommend

We have an event with over 600 attendees.

We use this tool to alert all of our donors about the event, but then we can also segment the list to just those in attendance.

This would not be possible from our database.

Verified User

Manager (51-200 employees)

Vetted Review

10 years of experience

It's ok

Rating: 4 out of 10

Incentivized

March 27, 2024

Use Cases and Deployment Scope

We use Constant Contact to send out our company newsletters and to promote events for the public. Our main purpose for using Constant Contact is for the mass email/ newsletter feature with the ability to build newsletters and event pages that we can send out, as well as the ability to organize lists of contacts/ people to mail out to.

Pros

Easy to use build feature
Ability to make lists

Cons

The system is often down and prevents me from sending out newsletters on time
Cannot drag and drop for photos
The photo edit feature can be slow

Likelihood to Recommend

Constant Contact is useful for sending out newsletters and digital mailers to promote events

Rebecca Lee

Marketing Communications Director in Marketing at Veterinary Surgical Centers (51-200 employees)

Vetted Review

7 years of experience

View profile

Advanced Marketing Solution

Rating: 8 out of 10

Incentivized

March 27, 2024

Use Cases and Deployment Scope

I use Constant Contact for advertising, marketing campaigns, newsletters and to send transactional emails to our clients. I found it easy to use, because of the drag and drop editor that it offers to create landing pages, emails, etc. without worrying about the compliance with digital marketing regulations. Features like Automation for triggered campaigns make it more powerful tool for digital marketing campaigns.

Pros

Automation trigger for campaigns
Precision targeting and reporting
Compliance
Easy implementation and integration with Wordpress, WooCommerce etc.

Cons

Brand customization
Documentation could be better

Likelihood to Recommend

1. Constant Contact is well suited for small and mid-business. For large-businesses, it might be relatively expensive while having a large number of contacts.

2. Offers easy to use templates; Simply redesign a template, using company logo, brand colors using drag-and-drop builder.

3. Real time campaign tracking is another useful feature to track email success/bounce rate as well as mail open, link click etc.

Verified User

Manager in Information Technology (11-50 employees)

Vetted Review

4 years of experience

Constant Contact gets the job done, and continues to improve.

Rating: 7 out of 10

Incentivized

March 27, 2024

Use Cases and Deployment Scope

We use Constant Contact for all email communications. These usually revolve around fundraising activities, programming events, and educational programs. Sometimes, they are also just thought pieces shared.

Pros

Email builder UX.
Repurposing for multi-channel social media posts.
Good starting templates for design.
Brand kits.

Cons

Limited building blocks in email builder.
Limited capabilities for tagging on various social media integrations.
Limited native integrations with CRM.

Likelihood to Recommend

Constant Contact is well-suited for basic needs aligned with marketing and correspondence to large groups and lists. The contact and list features are easy to use, and the segmentation and reporting data on email engagement are helpful. However, the design capabilities are limited in some cases, so if the objective is to be more creative and beautiful, and that is the priority, this may not be the tool for you.

Liana Epstein

Communications Director in Marketing at Yale Alumni Nonprofit Alliance (1-10 employees)

Vetted Review

8 years of experience

View profile

Constant Contact gets results.

Rating: 9 out of 10

Incentivized

March 27, 2024

Use Cases and Deployment Scope

We use Constant Contact to email targeted constituent groups. Our organization has a retail side, in which we keep our list of 39,000 customers aware of new product releases, sales, and events. On our nonprofit side, we email our members with organization updates, membership renewal requests, year-end and seasonal donation appeals, in-store promotions, events in the community, and opportunities for increased participation.

Pros

Constant Contact allows me to send to particular groups of customers and donors.
It's easy to test messages, send to multiple staff members for edits and feedback.
The AI tool is great when you have writer's block.
I can see how often constituents open and click on our emails.

Cons

I wish there was more we could do to customize the email templates.

Likelihood to Recommend

Constant Contact is well suited to our organization. It does what we need, is pretty user-friendly, and makes it easy for a new user to hit the ground running. The analytics are easy to understand, and we can look at when people open our emails- days, times, etc.- and what days and times are best to send them.

David Moss

Development Director at Pewabic Pottery (11-50 employees)

Vetted Review

7 years of experience

View profile

T. Miron Review of Constant Contact

Rating: 8 out of 10

Incentivized

March 27, 2024

Use Cases and Deployment Scope

We use Constant Contact for biweekly benefits and wellness communications as well as any other pertinent real-time communication updates on benefits, wellness programs, open enrollment, etc.

Pros

ability to create your own templates and move things around
color schemes
easy to navigate

Cons

Wish I had full ability to choose colors of background and it would be easier to navigate that change
more variety of templates for various types of communications

Likelihood to Recommend

I like that you can create groups of people to easily send communications to large group. I also like the schedule for later feature, which we use 100% of the time. I also appreciate the ability to copy previous campaigns to make it easier for the templates to match each and every time.

Verified User

Professional in Human Resources (1001-5000 employees)

Vetted Review

7 years of experience

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