Features
Top Performing Features
Click analytics
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
Category average: 9.4
Scroll maps
Scroll maps display how far down the page users scroll.
Category average: 9.2
Conversion tracking
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
Category average: 9.6
Goal tracking
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
Category average: 8.9
Mobile Capabilities
Support for mobile devices like smartphones and tablets.
Responsive Design for Web Access
Web design aimed at producing easy-to-read sites across a range of different devices.
Category average: 9.2
Mobile Application
A dedicated app for iOS and/or Android.
Category average: 9.4
Dashboard / Report / Visualization Interactivity on Mobile
In-app dashboard reports and data visualization.
Category average: 9
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
Heatmap tool
A tool that shows which elements of the page generate the most visitor engagement.
Category average: 9.8
Click analytics
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
Category average: 9.4
Scroll maps
Scroll maps display how far down the page users scroll.
Category average: 9.2
Conversion tracking
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
Category average: 9.6
Goal tracking
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
Category average: 8.9
Session Recording and Replay
Session recording and replay features allow users to analyze visitor behavior on one particular webpage.
Category average: 9.6
User Segmentation
Creates user segments based on demographics, location, preferences, and past behavior.
Category average: 9.7