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Coosto Reviews and Ratings

Rating: 10 out of 10
Score
10 out of 10

Community insights

TrustRadius Insights for Coosto are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Users have reported frequent errors and poor support, with no feedback provided about support follow-ups. However, despite these challenges, Coosto has proven to be valuable in various social media management scenarios. Many organizations utilize Coosto within complex structures to efficiently monitor multiple channels and coordinate with multiple employees. Stakeholders such as analysts, webcare employees, and editors rely on Coosto to manage social media accounts for their own company and clients. This allows them to save time and have an overview of all activities in one central place.

In addition to social media management, Coosto is also utilized by digital services development teams as a research tool. By analyzing public comments and criticism through Coosto, these teams enhance their user research and experimentation work for various digital services. The insights gained from Coosto help them understand public concerns and sentiments, which then inform the development of communication strategies and drive campaign direction and strategy.

Despite its flaws, Coosto serves as a valuable tool for agile service and communication teams. It provides them with insights into public opinions and opportunities for improvement. Through these insights, teams can develop effective communication strategies and align their campaigns with the needs and concerns of the public.

Reviews

3 Reviews

Coosto is a very powerful tool

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use Coosto to manage social media accounts for our own company and for clients. Our analysts use the monitor section 'listen', webcare employees use the webcare section 'engage' and editors use the publish section. It helps us to be efficient with our time spent on these jobs. And we love to have an overview in one place.

Pros

  • The 'monitor' section ('listen') is very powerful! You can quickly see what is said about your product and theme and what the sentiment about that is, now and in the past.
  • We love the alerts you can set. They are more accurate and quicker than Google alerts.
  • When you reply to reactions from your followers you can see their history instantly. This helps connecting with them better.
  • In 'publish' all posted and planned posts are in one view. You can easily re-use posts.
  • The support is very good. They answer always in a day.

Cons

  • We miss that reactions on ads from Instagram are not shown in Coosto. But we understand that Instagram doesn't offer that to third parties.
  • If you want an alert for a not-so-often used hashtag or Facebook page, you have to ask Support to add that. Luckily they do that quickly.

Likelihood to Recommend

Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.

MM
Margaret Massop
Senior Social Media Manager in Corporate at Webmastery (11-50 employees)
Vetted Review
Coosto
3 years of experience

Fantastic product, however handle with care.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Coosto is used across the digital services development teams, mainly as a research tool to understand public comment, criticism and enhance the user research and experimentation work done on all our 40+ digital service/sites.

Its main purpose in my unit is to provide insight and opportunities to work with agile service and comms teams to understand users public concerns and comments and turn those into communication strategies to help drive campaign development direction and strategy. Specifically in what to say, how to say it and who to say to for widest reach.

Pros

  • Quick, easy to use SQL based search functionality.
  • Simple interface with useful predesigned measures.

Cons

  • Better integration with social media, intermittent problems with largest sites.
  • More flexibility in dashboard design.

Likelihood to Recommend

Very well suited to developing products, services and understanding users' problems by looking for product-related concerns talked about online and also what the related 3rd-party organisations are talking about and/or creating products to help other users with. Early discovery for design and alpha/beta phases for communications strategy.

VU
Verified User
Professional in Corporate (10,001+ employees)
Vetted Review
Coosto
5 years of experience

Jacques would be proud

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

It is being used for monitoring trends - social media content management & planning.

Pros

  • Monitoring trends
  • Webcare
  • Wupport

Cons

  • The dashboard is only useable in full screen, not in compartments
  • Rather expensive

Likelihood to Recommend

Coosto is well suited for finding trends.

BK
Bram Koopman
Marketeer in Marketing at Wensink Automotive (501-1000 employees)
Vetted Review
Coosto
2 years of experience
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