Coveo Qubit

Score7.4 out of 10

199 Reviews and Ratings

Community insights

TrustRadius Insights for Coveo Qubit are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.

Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.

Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.

Reviews

117 Reviews

Coveo Qubit for everything in ecomerse

Rating: 8 out of 10

Incentivized

November 15, 2022

Use Cases and Deployment Scope

We use this application for market monitoring activities, as part of digital commerce activities, it has been of great help to carry out tests and marketing campaigns, which has allowed us to generate personalized and specific content. Coveo Qubit's services have allowed us to overcome limiting situations regarding designing and testing campaigns with a high impact on our organization and for our clients.

Pros

It has been a pleasant experience with the support team, since we have received almost immediate responses, this has undoubtedly improved greatly, not only in response time, but also in its quality, since they provide clear guidance on particular situations and there is receptivity to possible suggestions regarding some processes.
The test format is constantly evolving, being of great help, since it is possible to implement new ideas or apply new resources and the platform adapts to our requirements, quickly, efficiently and proactively.
The possibility of personalizing experiences, with segmented and customer-specific elements.

Cons

It is complex to generate reports that allow you to cross-reference results in customer segments on the site.
Provide automated test progress reports and dashboards in an accessible format to share progress with other workgroups or customers.
Perhaps more user-friendly templates, to incorporate non-specialist teams into testing activities in this type of programs, which could well contribute to improving the experience and the scope of the objectives worked with the application.

Likelihood to Recommend

Coveo Qubit is a very helpful platform mainly for organizations that need to provide a solid business model before carrying out any implementation or new functionality. In addition, it is a very good tool to generate changes and show different content to different types of clients, with their personalization and segmentation criteria.It is ideal for simultaneous testing and customization, only one of these activities individually is not recommended.

Victor Ramirez Benitez

Sales Support Team Leader Arg in Customer Service at Cytiva (5001-10,000 employees)

Vetted Review

4 years of experience

View profile

Qubit Review

Rating: 9 out of 10

Incentivized

September 12, 2017

Use Cases and Deployment Scope

We use Qubit for local messaging, A/B testing and product recommendations on the home and product pages. It is just used in the eCommerce department, it is a huge part of our website and on-going strategy.

Pros

The team is strategic and gives great advise and direction.
The back-end system is easy to use and manage.

Cons

There should be more templates so that people without HTML skills or knowledge can create tests. I do believe this is being developed.

Likelihood to Recommend

Qubit has a great team that advises with new tests we can do. They come to our offices and we have a a strategy meeting to see how we can improve the business. They are good at giving examples of success with other vendors and why we should do the same test. I have seen businesses use Qubit as a CMS which it isn't; I feel that they need to encourage their clients to get their development team to implement the test rather than just have it live on in Qubit.

Marianna Satanas

Vice President Ecommerce in Corporate at alice + olivia (201-500 employees)

Vetted Review

6 years of experience

View profile

Qubit all the way!

Rating: 10 out of 10

Incentivized

September 5, 2017

Use Cases and Deployment Scope

Qubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.

Pros

Ease of use
Knowledgeable support resources
Super low time to market for experiences

Cons

Missing: Industry suggestions for new experiences, suggestion of goals for existing experiences
Missing: Email preview links functionality
Missing: Enhanced design tool to do basic design related experiences on Qubit itself

Likelihood to Recommend

Well Suited: Tag management, personalized experiences, segment study, marketing campaigns, seasonal design upgrades, quick corrections on website, industry trends
Not appropriate: Heavy front end changes

Kim Jacob

Omni-Channel Programme Manager, Global in Information Technology at Bally (1001-5000 employees)

Vetted Review

2 years of experience

View profile

Great for personalisation & testing

Rating: 9 out of 10

Incentivized

September 1, 2017

Use Cases and Deployment Scope

We currently use Qubit in the optimisation section of the Digital department. It enables us to test out new functionality and/or things we think we solve problems customers are having before going forwards with the costly & timely process of implementing them on the site. We also have recently started using Qubit to segment our customers and serve them personalised content.

Pros

Customer segmentation
A/B & multivariant testing
Social Proof

Cons

Easier to use javascript / HTML / CSS editor
Automated personalisation

Likelihood to Recommend

Qubit is well suited for companies who need to provide a strong business case before implementing any new functionality / changes to their website.
It is also great for making in-day changes and showing different content to different types of customers

I wouldn't recommend it if you wanted to do only testing or only personalisation - it works best and is most cost effective when doing both together

Verified User

Manager in Marketing (5001-10,000 employees)

Vetted Review

2 years of experience

Qubit: powerful testing platform with a strong team behind it

Rating: 8 out of 10

Incentivized

September 1, 2017

Use Cases and Deployment Scope

Qubit is primarily being used by Digital Product team to facilitate A/B testing and mitigate risk when rolling out new product features and designs.

Pros

Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.

Cons

Self-serve tool is very basic and does not allow simple text changes or basic CSS modification of existing elements on a page. There is always a balance between reliability of code vs features of the editor, however it would be nice to have more basic editing options available in the visual campaign builder.
It would be nice to have more options to segment the analytics in the reporting tool. Qubit has now introduced full export of the data via their insights section via CSV which allows further analysis. Other providers offer the option to segment via technology (browser/device) or visitor attributes right within their basic reporting tool which is a nice way or drilling down large amounts of data.

Likelihood to Recommend

Qubit platform is simple enough to understand for companies that are just starting an optimisation and personalisation programme, but powerful enough to scale and deliver lots of tests easily. Most of the 'tech' happens behind the scenes. There are other suppliers that focus more on complex statistical configuration, but we found that the way Qubit surfaces the data is reducing complexity and makes it easy to understand and helps focussing on improving customer experience.

Verified User

Manager (1001-5000 employees)

Vetted Review

1 year of experience

Excellent all rounder

Rating: 8 out of 10

Incentivized

September 1, 2017

Use Cases and Deployment Scope

We are using Qubit primarily to create experiences and run our A/b and MVT test programme. As well as this, we utilise other products of theirs such as behavioural recommendations and also take part in beta programmes. We are aware of personalisation capabilities however, this is something we are only using in a limited capacity at the moment but plan to take more advantage of in the future.

By being able to test solutions to different problems that we identify, as wall as try out new ideas, Qubit helps us to minimise risk and ensure that we not only increase our profits but also, and more importantly, deliver the best experience for our customers.

Pros

The testing platform itself is continually evolving. This means that we are always able to try new ideas as well as quickly and efficiently put others into practice.
The beta programme and the additional functionality products are both exciting to see as well as ensuring we can cherry pick the functionality we need. This means that we don't end up paying for functionality we don't need

Cons

While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.

Likelihood to Recommend

Qubit are very well suited to developing/implementing testing, data analysis and personalisation. They have extensive knowledge across the business which they obviously draw on when required. Very good service overall, they are focused on helping us achieve our business goals using their technology and do approach us with new opportunities while not being pushy for additional business. Would recommend Qubit for anyone looking for not just a platform to run tests/personalisation but a partner.

Verified User

Employee in Marketing (501-1000 employees)

Vetted Review

3 years of experience

Qubit enhances us!

Rating: 10 out of 10

Incentivized

August 29, 2017

Use Cases and Deployment Scope

It is used by the e-commerce department to improve site UX, A/B split tests and implement new features such as social proofing. It enables us to test things before we commit to a permanent change in addition to building bespoke customer experiences for key marketing events like Christmas and Valentine's Day.

Pros

It works well across responsive platforms.
It can build bespoke and targeted experiences for customer segments and display relevant content in order to increase conversion.
From a customer's perspective, all Qubit experiences are implemented in the style of your website; the customer journey remains seamless.

Cons

They struggle to juggle our international and UK workload simultaneously. The UK often takes precedence because it is a larger proportion of our traffic.
The experiences aren't always user friendly enough. Especially when they contain a lot of Javascript.
It can take too long to update experiences - but we are an inpatient brand!

Likelihood to Recommend

Qubit suits us because we don't have an in-house development team so it enables us to build A/B tests before we spend money making permanent changes with our agency. They push our creative boundaries and support us in offering on brand and out of the box experiences for the likes of Christmas etc.

Verified User

Manager (501-1000 employees)

Vetted Review

2 years of experience

Qubit - Segmentation, Personalisation and Optimisation

Rating: 8 out of 10

Incentivized

August 23, 2017

Use Cases and Deployment Scope

Qubit is used within the e-commerce team to serve targeted functionality, segment live visitors and test UI and UX theories. Currently, it is being used widely to improve international personalisation.

Pros

Qubit provides a platform to quickly implement ideas for functionality and gives summarised results to validate (or invalidate) UX theories.
Qubit allows relatively easy segmentation of our audience so that we are able to conditionally affect our site for visitors.
Qubit offers a mix of simple and advanced tests that can range between very broad segments of our audience and extremely specific ones if necessary. We often use simple experiences to serve time-limited features onsite.

Cons

Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.

Likelihood to Recommend

Qubit is well suited to a medium size organisation with enough resources to fire tests frequently and act on findings as they become available. An important detail to remember is that final implementation is often quite different to testing, so the ability to then transfer winning variations to your live projects is crucial!

Gideon Caspi

Web Manager in Marketing at Joe Browns (51-200 employees)

Vetted Review

2 years of experience

View profile

Good testing and personalisation platform, not suitable as one-stop-shop

Rating: 7 out of 10

Incentivized

August 23, 2017

Use Cases and Deployment Scope

Qubit is used to create either A/B tests or personalisation experiences. A/B tests are typically developed by a dedicated person in the Tech team, based on a marketing request. They are not meant to be reusable. Personalisation experiences (e.g. banners, marquees, etc.) are created by a dedicated person in the Tech Team, based on a marketing request. They are then reused and modified by the marketing team to update the copy, images, triggers, etc.

Pros

A/B tests for front-end related changes.
Complex experience personalisation (requiring coding).
Complex management of segments.

Cons

DIY/Marketing-friendly personalisation.
Multi-variate test or complex test setup.
Programmatic experiences.

Likelihood to Recommend

Well suited when used by an engineering team to build test or complex personalisation experiences, including with complex segmentation / trigger rules. Not suited to be used as DIY tool by marketers with limited/no technical knowledge. Not suited for server-side testing, including pricing tests. Not suited for complex A/B or MVT tests, due to limited control over test parameters.

Verified User

Director in Marketing (201-500 employees)

Vetted Review

1 year of experience

A powerful segmentation and personalization tool made for everyone!

Rating: 8 out of 10

Incentivized

August 23, 2017

Use Cases and Deployment Scope

We use Qubit at the ecommerce department for delivering new experiences to the users, going one step further through personalization and improving current user experience of the whole site - all with a powerful short time to market.

Pros

Segmentation
Personalization
Ideal for both advanced and non advanced users

Cons

Could include more programming features for advanced users
Could improve platform performance
Could have better integration with third parties

Likelihood to Recommend

Qubit is quite powerful in terms of segmentation. The data engine behind the tool is able to gather tons of data and serve it ready for building experiences dedicated to certain users.

Eduardo Barea

AB Testing and Personalization Specialist in Marketing at NH Hotel Group (10,001+ employees)

Vetted Review

1 year of experience

View profile

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Coveo Qubit for everything in ecomerse

Rating: 8 out of 10

Incentivized

November 15, 2022

Use Cases and Deployment Scope

Pros

It has been a pleasant experience with the support team, since we have received almost immediate responses, this has undoubtedly improved greatly, not only in response time, but also in its quality, since they provide clear guidance on particular situations and there is receptivity to possible suggestions regarding some processes.
The test format is constantly evolving, being of great help, since it is possible to implement new ideas or apply new resources and the platform adapts to our requirements, quickly, efficiently and proactively.
The possibility of personalizing experiences, with segmented and customer-specific elements.

Cons

It is complex to generate reports that allow you to cross-reference results in customer segments on the site.
Provide automated test progress reports and dashboards in an accessible format to share progress with other workgroups or customers.
Perhaps more user-friendly templates, to incorporate non-specialist teams into testing activities in this type of programs, which could well contribute to improving the experience and the scope of the objectives worked with the application.

Likelihood to Recommend

Victor Ramirez Benitez

Sales Support Team Leader Arg in Customer Service at Cytiva (5001-10,000 employees)

Vetted Review

4 years of experience

View profile