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Coveragebook

Score9 out of 10

11 Reviews and Ratings

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Community insights

TrustRadius Insights for Coveragebook are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy Compilation: Users appreciate the ease with which they can quickly and efficiently compile media coverage using CoverageBook. They simply need to paste links, and the software will automatically compile all the necessary screenshots, articles, and social stats into a professional-looking press book.

Intuitive User Interface: The intuitive user interface of CoverageBook is highly praised by users. They find it easy to navigate and understand, allowing them to start using the platform without any hassle.

Time-saving: CoverageBook saves users significant amounts of time. It eliminates the grueling process of manually gathering press clippings as they can easily drop links into the platform and have everything organized in one place.

Reviews

5 Reviews

Major upgrade for client reporting

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Longren & Parks is a marketing communications agency. As Editorial Director, I head up the PR programs. Coveragebook is being used to collect and present media coverage to clients.

In addition to providing a professional, consistent format to showcase clippings, Coveragebook addresses the issue of how to accurately value earned media coverage. Before this, we used the traditional advertising value equivalency (AVE), simply showing how much it would cost if we purchased the same amount of advertising space for clients. This was never a perfect system and did not take into account factors like how many people would actually see the coverage over time.


Pros

  • Creates attractive, professional-looking report formats both as links and PDFs
  • Automatically grabs images of online coverage and offers multiple options for display
  • Provides statistics for media website (e.g. page views, domaine authority, etc.)

Cons

  • More ability to customize cover (title page) of report
  • Provide total (collective) backlinks for all pieces of coverage as a metric (currently you can only do one at a time)
  • Allow custom metrics for the offline coverage (currently, you can only add add'l info in the comments section so it looks like a quote vs. numerous metrics on the slides for online clippings)

Likelihood to Recommend

Coveragebook is very well suited to preparing client reports. Links make it easy for clients to share the coverage within their companies by forwarding a link. The PDF reports also look great. There is an option to provide all the pages of a piece of coverage, or just the first, which is nice when a client is on one page of a multi-page article or product roundup. This way they don't have lots of extra pages that don't feature their product or brand.

JE
Julie Eleftheriou
Editorial Director in Marketing at Longren & Parks (1-10 employees)
Vetted Review
Coveragebook
1 year of experience

Wonderful and easy-to-use media coverage tool

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use Coveragebook to diligently track online and print coverage across numerous client accounts. Entry-level, middle management and senior-level employees all use this platform, and it is used across multiple offices around the globe. Coveragebook helps us save time building coverage reports for our clients and make them much more professional looking than they used to be. Coveragebook also provides useful metrics for our team and our clients so they can understand the reach of their media coverage.

Pros

  • Makes a presentable looking PDF of media coverage
  • Allows users to edit and add information like coverage impressions as needed
  • Enables you to customize your report (including all pages of coverage, just the first page, uploading your own screenshot, editing metrics, adding client logo, etc.)

Cons

  • Some coverage statistics are not in line with media kit figures
  • Adding print coverage can be a bit more tedious
  • Sometimes the media outlet name is not properly documented and requires editing

Likelihood to Recommend

Coveragebook is great for any organization that needs to regularly track client media coverage or even just trending news stories to send to clients in a professional looking report. It is ideal for small, medium, and large PR and marketing firms. For firms or companies more focused on internal communications, this would not be a regularly used tool. For those focused on external communications, it's a must-have tool that helps save time and makes it easier for people at every level of an organization to create branded coverage reports that are easy to download or link to and share with clients.
JM
Jess Messenger
Account Director in Marketing at Mulberry Marketing Communications (11-50 employees)
Vetted Review
Coveragebook
3 years of experience
View profile

Say goodbye to scissors!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Coveragebook easily tracks the news clips for the organization and provides great reports for other managers to review. It really shows the value of the work we are doing! It's an easy product to use and extremely valuable.

Pros

  • Easy to copy and paste links in.
  • Generates beautiful reports.
  • Helps calculate reach
  • Easy to manipulate

Cons

  • N/A

Likelihood to Recommend

This product is wonderful to use for board presentation packets and management review.

Depending on the amount of news clips, it can be a little lengthy and possibly too much information for some to digest - although impressive!
LC
Laura Coale
Executive Director of Communications and Public Information in Marketing at Aims Community College (501-1000 employees)
Vetted Review
Coveragebook
2 years of experience
View profile

Coveragebook Saves Me Time

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Coveragebook is currently being used solely by the PR office as a tool to report to various departments (clients) within our organization. It streamlines our reporting process and cuts down on expensive design fees.

Pros

  • Coveragebook helps me build my monthly reports quickly by adding in the article and photo by me simply adding the link.
  • I can combine multiple monthly reports into a larger quarterly report or annual report.
  • The tool tracks social shares and creates a page at the top of the report with this helpful information as well as adding it to individual article pages.
  • I love that I can share the Coveragebook via a link with anyone!

Cons

  • The design template is relatively standard and doesn't leave much room for change.
  • The Coveragebook team is still working on how to improve the social share reporting function.

Likelihood to Recommend

Coveragebook is great for a PR professional who is looking for a quick and easy way to report on media mentions for clients with basic analytics. The platform is easy to learn and easy to use. A few minutes each day with Coveragebook means you have a report ready to email or share with clients anytime. I love that I can also combine monthly reports for my annual report. Our designers simply create a cover page and I print the file off as a PDF to hand out to our board.
VU
Verified User
Manager in Marketing (1001-5000 employees)
Vetted Review
Coveragebook
3 years of experience

Easy and Fast Visual Reporting

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Our public relations team uses this platform to report monthly on online media mentions. The platform takes screen grabs of each article we provide the URL for, as well as statistics of the webpage and website (DA, reach, engagement, etc). It saves a lot of time as we used to do all of that manually.

Pros

  • Screenshots of each article for the entire length of the site. It allows viewers (internally) to get an idea of what the webpage looks like.
  • Can include offline media.
  • Creates a slideshow presentation quickly and easily.
  • Each screen grab has a URL back to the webpage to read the article.

Cons

  • Some screen grabs are pop up ads.
  • There isn’t a way to import any stats for print coverage that you can upload as PDF. Would be helpful to be able to put in a magazine and get the circulation/readership.
  • I would absolutely love to be able to link this with our media mention platform so URLS get pulled in automatically.

Likelihood to Recommend

Coveragebook is great as a quick reporting mechanism for providing the visuals of the articles/websites where your company is mentioned. The platform that we use to actually track the media mentions provides the same statistic information (DA, readership, etc).
AH
Avery Harris
Marketing Administrative Assistant in Marketing at Gardener's Supply Company (201-500 employees)
Vetted Review
Coveragebook
1 year of experience
View profile