Currency Alliance

Currency Alliance is an enterprise-class SaaS platform that provides Point Bank and Loyalty Rules Engine functionality for large clients. This platform helps with the management of loyalty programs by integrating with client's CRM systems to allow businesses to keep their customer data in one place. With Currency Alliance, any loyalty currency can be supported and it also allows exchange between currencies. Integration with third-party systems is easy via API, enabling issuance of points based on any desired purchase or non-purchase activity.

The platform can easily integrate with existing Enterprise CRM and Campaign Management systems. It sits in front of an existing loyalty solution extending functionality and reducing dependencies on the IT department. The software aims to facilitate complementary brands' integration so they can issue loyalty currency to common customers who collect points from nearly everywhere they shop. Furthermore, Currency Alliance eliminates fraud through Artificial Intelligence algorithms by intercepting unusual program activities while helping clients control their customer experience entirely in their own apps and websites without depending on License fees or up-front charges because there are none; only a 2% cost on the value of transacted loyalty currencies as management fee instead of monthly minimums or maintenance fees.