What is DataEQ?
DataEQ, formerly known as BrandsEye, specialises in providing large organisations with high-quality, actionable data from unstructured customer and public feedback. Using a unique blend of AI and human intelligence, the company offers various tailored solutions that range from customer service and experience, to market conduct and risk management.
Founded in South Africa in 2007, and headquartered in London, DataEQ continues to expand internationally. Today, the company supports enterprise clients across four continents covering a range of business sectors, including financial services, telecommunications, automotive, and retail.
Categories & Use Cases
Screenshots

Various Dashboard Widgets
Technical Details
| Deployment Types | On-Premise |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | No |
| Supported Countries | Worldwide |
| Supported Languages | Have Crowds in most major global languages |
FAQs
What is DataEQ?
BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.
What are DataEQ's top competitors?
Khoros Service, Sysomos, now part of Meltwater, and Clarabridge (discontinued) are common alternatives for DataEQ.
Who uses DataEQ?
The most common users of DataEQ are from B2B.




