Datanyze Reviews & Insights

Score9 out of 10

51 Reviews and Ratings

Community insights

TrustRadius Insights for Datanyze are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive targeting tool: Users have found Datanyze to be a comprehensive tool for narrowing down specific technology stacks and cross-referencing data by location. This feature has been praised by multiple reviewers, as it allows them to customize their prospecting efforts and target specific users of software in specific areas.

Time-saving targeting criteria lists: The ability to create and save specific targeting criteria lists within Datanyze is highly appreciated by users. Multiple reviewers have mentioned this pro, noting that it eliminates the need to constantly rebuild targeting metrics, saving them time and effort in their prospecting activities.

Seamless Salesforce integration: Users praise the ease of pushing data into Salesforce from Datanyze. This integration has been mentioned by several reviewers as a valuable feature, allowing them to match up prospecting data with leads inside Salesforce and streamlining their sales process.

Reviews

18 Reviews

Datanyze Review - Account Data Necessity

Rating: 9 out of 10

Incentivized

September 26, 2019

Use Cases and Deployment Scope

We use Datanyze before prospecting or discovery calls to get background on a prospect company's existing tech stack. This facilitates more natural conversations and enables us to demonstrate how we'd plug into their existing environment rather than having to pepper them with 20 questions at the start of each call.

Pros

Tech Stack Data
Background Info
Discovery

Cons

Downtime

Likelihood to Recommend

Datanyze is a huge help for understanding a business and their tech stack before even speaking to them. They have important background data for everything from technologies in use to other demographic information like company size, revenue, etc.

Zach DiFranza

AE in Sales at SnapApp (11-50 employees)

Vetted Review

3 years of experience

Datanyze is worth the ROI

Rating: 10 out of 10

Incentivized

June 29, 2019

Use Cases and Deployment Scope

Datanyze is used by many different departments at Blackbaud, primarily in the Marketing and Sales Departments. Datanyze is the most comprehensive Saas search engine, and it helps us determine which software our competitors are using, so we can strategically position our pitches.

Pros

Compared to BuiltWith, Datanyze recognizes more software vendors.
I'm given so much information when I pull Datanyze that I normally don't have to waste time on a website figuring out what software a prospect is using.
The breakdown of software vendors with logos is very user-friendly.

Cons

I think that some vendors that have a smaller customer-base are not captured by Datanyze.
I think they're missing out on a lot of non-profit specific software.
The lag in Datanyze and google chrome could be improved. Sometimes I have to pull Datanyze multiple times to receive the information.

Likelihood to Recommend

I think Datanyze is very helpful for pre-call research, but is not very helpful during the call. You need to look at the information Datanyze gives you prior to reaching out to a prospect because you need to know the shortcomings of a competitor to be able to properly pitch how Blackbaud's software can overcome their challenges.

Marisa Martin

Business Development Representative in Marketing at Blackbaud (10,001+ employees)

Vetted Review

1 year of experience

Decent as a free product, not so sure as a paid one.

Rating: 8 out of 10

June 26, 2019

Use Cases and Deployment Scope

Datanyze was used by my organization to obtain quick contact info to solicit prospects or find alternative methods to get in touch with people who had gone dark in the sales cycle. It was primarily used by our SDR team and only slightly by our various sales professionals as they did some of their own prospecting.

Pros

Obtain ACCURATE email addresses and phone numbers
Easy integration with Chrome Extension
User friendly and easy to use

Cons

Wasn't a fan when they moved to a purely paid model

Likelihood to Recommend

Well suited for soliciting email addresses for prospects and also finding some basic social information on the individuals you are trying to solicit business from. I do not think it is appropriate for other divisions outside of sales and revenue to have touch points with Datanyze since I do not see the usage beyond prospecting.

Verified User

Director in Sales (51-200 employees)

Vetted Review

2 years of experience

Datanyze Review

Rating: 9 out of 10

Incentivized

December 13, 2018

Use Cases and Deployment Scope

Currently, Datanyze is being used by a few departments: Finance / Business Operations, Sales, Customer Success, and Marketing. Datanyze helps all of us better understand which of our clients and potential prospects are using our competitors. Datanyze also provides a lot of useful data that helps us size different markets.

Pros

Datanyze is pretty easy to use right out of the box. We mainly use the web targeting report. Very intuitive.
Datanyze does a good job providing a lot of detail. I am able to customize the files that we export to include lots of different data points.
Datanyze has a responsive customer support team. There have been times where they've categorized certain technologies differently than we would think but when we wrote in with our reasons, they were understanding and helped us rather than serve as a gatekeeper.

Cons

Datanyze accuracy -- I feel like we can only trust the data 80-90% of the time as some of the data seems to be outdated. But that might just be the limitations of the entire industry.
Datanyze technologies -- we only pay for one technology vertical (that's all we really need) but sometimes our competitors are categorized in a different technology so it's annoying to have to wait for Datanyze to reclassify them correctly.
Feels like there could be room for more visuals but to be fair, I mainly live in the web targeting report portion of the product.

Likelihood to Recommend

Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.

Verified User

Manager in Finance and Accounting (51-200 employees)

Vetted Review

3 years of experience

Great, easy to use tool for lead prospecting

Rating: 10 out of 10

Incentivized

November 9, 2018

Use Cases and Deployment Scope

The sales team at my organization uses the Datanyze browser extension as a prospecting tool. It helps us learn more about the companies we're reaching out have a higher chance of engaging them.

Pros

Data on contacts at an organization, along with their titles and contact info
Very easy to install and use, no matter which company website you're on
Complements existing tech stack

Cons

Not all companies have robust data available
No predictive capabilities
No alerts for changes

Likelihood to Recommend

Great for prospecting and finding who to contact at an organization. Also great to understand which technologies are currently being used, so you can reference that. Helps sales team be more personalized. I'm not aware of integrations, but that would be nice to have.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

Datanyze is great for sourcing target accounts

Rating: 8 out of 10

Incentivized

May 26, 2018

Use Cases and Deployment Scope

The sales team uses Datanyze and its very helpful for sourcing target accounts. The primary use is identifying new cold prospects., with the ability to sort by company size, geography, technologies on their website, etc. For the most part, the data seems to be accurate, although company size occasionally is different than what's listed on LinkedIn.

Pros

Easy to create reports based on multiple criteria
Integrated with our CRM to easily show what companies already exist
Nice Chrome plugin for additional insight

Cons

I'd like to be able to source actual contacts within companies
Contact information with direct dials

Likelihood to Recommend

Datanyze is great if you just need to find a target account or companies within a B2B sales organization. It is also great to have all of the known data points synced back to CRM. Because there is no direct contact information, you still need to rely on a second tool for finding prospects within those target accounts.

Jayme Manos

Corporate Account Executive - West in Sales at HubSpot (1001-5000 employees)

Vetted Review

2 years of experience

View profile

Datanyze is fairly reliable but verify everything.

Rating: 9 out of 10

Incentivized

May 23, 2018

Use Cases and Deployment Scope

We use it for data enrichment. It helps our reps understand prospects better by applying Datanyze information to every record. There are tons of insights and the software segments accounts by several different categories like geographic area, address, industry, revenue, and size. It will automatically update our CRM with recent/up-to-date info. It's super useful.

Pros

They check for changes to contact records on a daily basis and update our system every 5 minutes or so.
Subdomains can be tracked separately.
They have a Chrome Extension!

Cons

The browser extension times out a lot so can be a pain.
It would be great to have a better mobile app of this or at least be able to view this data on the go in an easier to read format. The app is limited in functionality.

Likelihood to Recommend

This is definitely an app that is meant for mostly larger business owners. Before you jump into Datanyze check that the data that you get is exactly what you are looking for. Sometimes it can be outdated so you'll definitely want to verify it before using it. You are getting huge quantities of data with this, so be aware that it can't all be accurate every time.

Verified User

Employee in Customer Service (1001-5000 employees)

Vetted Review

1 year of experience

Datanyze helps me with my competitive intelligence efforts!

Rating: 10 out of 10

Incentivized

May 17, 2018

Use Cases and Deployment Scope

I personally use Datanyze for competitive intelligence. In particular, I use it to compare the market share of our company to that of competitors.

Pros

Very pretty interface
Really like how clear it is
Like that you can still see lots of information as a free user (good way to entice me ;)

Cons

Wish that there was more clarity in how certain numbers are calculated - for example I didn't really understand where the Market Share number comes from exactly and I couldn't find info when I researched.

Likelihood to Recommend

Competitive intelligence!

Carl Pieri

Leadership Rotational Program - Customer Marketing in Marketing at HubSpot (1001-5000 employees)

Vetted Review

1 year of experience

View profile

Solid Set of Tools - But There's Others Out There That Work

Rating: 7 out of 10

Incentivized

March 12, 2018

Use Cases and Deployment Scope

Datanyze is being used by our sales organization to get stronger insights into our target accounts. Datanyze provides us with technology tracking and history, estimated revenue brackets, basic demographics (i.e.: location, # employees etc.), and also list-building.

Pros

Tight integration to Salesforce - specify what fields you want populated etc.
Add/drop technology history -- see the month & year that a prospect has added or dropped a specific technology
Browser extension is a nice feature.

Cons

Datanyze seems mostly suited for B2B specifically within the tech industry -- we prospect into a different vertical and I find that the firmographic data is either slightly off or not the mot relevant for us (for instance, we'd like online revenue as opposed to total revenue).
I don't find the customer service/support to be particularly notable
This is not the tool that will help you find contacts at your accounts -- they don't have many contacts in their DB.

Likelihood to Recommend

Great for intelligent research on accounts you have already identified and it's great for searching for new accounts you may not be aware of. Their list building feature is great, and it allows you to search for accounts that have added or dropped a specific tool within a time frame (i.e.: "looking for accounts in the US that have added *competitors* technology 3.5 years ago").

Verified User

Manager in Sales (51-200 employees)

Vetted Review

2 years of experience

Tool for enhancing sales prospecting activities

Rating: 10 out of 10

Incentivized

December 8, 2017

Use Cases and Deployment Scope

We currently use Datanyze to help identify prospective clients and contacts within client organizations. Datanyze also helps us segment the market for territory alignment and strategy. Datanyze is used across multiple departments to include business development, sales and marketing. It helps us identify market information such as technologies utilized by specific prospects and company profile.

Pros

Breadth of information in database
Easy to use interface
Notifications of company updates are very useful

Cons

Broader information on backend systems (i.e. ERP, payment processor, etc.)
More contact information

Likelihood to Recommend

Datanyze is extremely useful for our sales prospecting activities but our marketing team has also been able to leverage the platform. It compliments the other resources that we use to gather market intelligence and it arms our sales team as they engage prospects.

Steve Kim

Sr. Manager, Revenue Operations in Corporate at Verifi Inc. (201-500 employees)

Vetted Review

1 year of experience

View profile

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