Delivra has good features and a unique feature useful for companies interested in detailed email marketing records
Pros
- Delivra offers marketing automation tools such as drip campaigns, and comes with a variety of templates for easy deployment.
- Delivra's email analytics overview provides a lot of information in an easily digestible and exportable/shareable way.
- Delivra's block email builder makes it easy to add features such as buttons, images, and text to an email. The HTML can be edited for fine-tuning.
Cons
- The contact database is not easy to navigate and we are limited by the number of contact categories we can create, and the ones we can delete. When personalizing emails it is hard to see past all the unneeded database properties to find the ones I want to include.
- Every time I log in from https://www.delivra.com/ it opens a second window with the app and leaves the first window. It should go directly to the app in the same window.
- Within the app, you can't open links in new tabs for easy comparison between different files/versions. It would be nice to have one email open and be able to easily open a different draft "in a new tab" without having to open a new window, log in again, and navigate to the needed file.
Return on Investment
- Delivra has been well suited to the needs of a particular client, and allowed for campaigns to be executed in line with their needs.
- Delivra is another tool in our company's email marketing/marketing automation toolbox that can be used when needed or at a different price point from other platforms.
- Overall, we haven't widely deployed Delivra.
Alternatives Considered
HubSpot, Mailchimp and Constant Contact
Other Software Used
HubSpot, Mailchimp, Coveragebook, Basecamp, Meltwater Media Intelligence Platform
