DemandScience

We used Demand Science for a content syndication campaign targeting HR executives. We offered a download of a white paper or an on-demand webinar video. We then targeted these recipients with an email cadence. We purchased 330 leads.

Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.

Lead gen for clients

For certain markets it works well, but for other regions such as KR, there is no one who can proof read and so a lot of the time the basic copy on landing pages is completely wrong.

We used the service purely for lead generation.

It's good for account based marketing.

DemandScience provides leads for us through their content syndication offerings. Their leads consistently perform well down funnel, and they are always willing to work with us to make the targeting as specific and relevant as possible. They oftentimes push us to get more specific with our targeting or provide them with more specific lists because they want our campaigns to do well. Other partners usually just go with what we provide them because they don't want to put in the extra work.

Our rep at DemandScience is always on top of things and gets back to us very quickly when we make any request. He oftentimes gets back to me within an hour of reaching out to him. He is also proactive and comes to us with recommendations frequently. The recommendations are oftentimes unique and ahead of the curve of what we receive from other content syndication partners we work with. The CPLs are competitive with the offerings of other partners that we work with. Overall, I would recommend DemandScience because they are easy to work with, a proven successful partner after years of working with them, and because their offering is competitive, and because I feel like a valued customer to them.

DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions.

Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.

DemandScience has helped us solving our B2B leadgen strategy. Whenever we need any campaign where generating lead is the most important criteria, we look for DemandScience campaign to target specific buying group. We are able to target specific buying group based on account names, countries, seniority, function, frequency of leads from each account and each seniority etc.

Some specific scenarios based on my experience where DemandScience is well suited, and/or scenarios where it is less appropriate are - 1. If you need guaranteed leadgen activity, trust DemandScience for time bound leadgen activity. These leads will be verified by their quality at the DemandScience end before sharing it with the client. Once the client received the leads, they can verify it at their end and if they also found some leads which doesn't fit their requirements they can get them replaced.

Syndicating our 1st party content across publishing networks/sites. We've used DemandScience the past year and have been pleasantly surprised by the results of the syndication. Goal is to bring in net new contacts for further engagement and the leads/responses are faring the same as more expensive lead gen providers.

We like DS as their CPLs are more competitive and results are similar with competitors that tout a higher CPL offering. Where they stand out for us is their customer service and delivery. The team is responsive, nimble, and accountable- which we greatly appreciate.

Generate leads

The success managers are great. Working with Kitti makes me confident about precise and quality campaign delivery

DemandScience is one of our trusted partners for meeting our clients' lead generation objectives. Utilizing DemandScience's content syndication offering, we have successfully delivered high-quality leads for our clients in APAC.DemandScience's expertise has played a pivotal role in establishing strong relationships within the region. Our ongoing partnership with DemandScience drives remarkable success and delivers exceptional results for our clients' campaigns.

Our engagement with DemandScience is mainly content syndication, generating top-of-the-funnel leads, hence the relationship with them is very straightforward. Nonetheless, DemandScience is dedicated to achieving the conversion goals and completing the engagement within the timeframe agreed upon. The Account representatives offer helpful advice and insights when asked and respond swiftly when needed.

We use them as a partner for content syndication campaigns with our client accounts. Our targeting is often quite niche and therefore the audience size is considerably small. Demandscience has a huge database which helps to meet the given volumes our clients requests with also offering a competitive CPL at a decent quality level.

We use them as a partner for content syndication campaigns with our client accounts.
If you want high lead volumes and not too many lead partners within the media plan, you should reach out to Demandscience.
DS is strong when it comes to target account lists and fast in their reply as well as the internal setup.

We use DemandScience for lead/demand generation and display for one of our tech clients and have done since last year, we are now on our third campaign with them.

DemandScience is placed well to drive high volume lead gen campaigns at a competitive CPL cost. Especially has good coverage in smaller markets in EMEA and Middle East when compared to other vendors. Display activity drove a CTR above industry benchmarks which is positive given that this is how we measured success.

Need to be careful about over promising which happened during one campaign and did not reflect well. It would be great if they could pass back intent insights on either a lead or account level