DemandWorks Media

Score10 out of 10

2 Reviews and Ratings

What is DemandWorks Media?

DemandWorks Media is a solution designed to assist businesses of various sizes in customer acquisition and lead generation. According to the vendor, this platform enables the delivery of personalized content to the appropriate buyers at the right time, on different devices. With a focus on marketing and sales professionals, as well as B2B, technology, and financial services companies, DemandWorks Media provides tools and strategies to support successful customer acquisition and lead generation programs.

Key Features

Content Syndication: According to the vendor, this feature allows businesses to reach their target audience through highly targeted B2B email newsletters. It provides a personalized 1:1 experience using email, tele-research, and tele-verification. The vendor claims that businesses can take advantage of custom 'pay for performance' pricing and enjoy guaranteed responses with high conversion rates.

Account-Based Marketing: The vendor states that this feature enables businesses to focus on their 'sweet spot' target account list, creating customized campaigns tailored to specific target accounts. It facilitates the delivery of qualified leads that meet specific criteria and utilizes Dynamic Content technology to ensure relevant content delivery.

1st Party Intent Data: According to the vendor, this feature allows businesses to analyze behaviors through over 100+ data points of each individual subscriber. It delivers a fully customized 1:1 content experience and aims to increase engagement and achieve higher conversions by offering intent-driven promotions and progressive profiling.

Contact Level Display: Powered by cookie data, this feature enables accurate targeting of key buyers throughout their purchasing journey. According to the vendor, it delivers a fully personalized experience by placing messaging directly in front of the right buyer, at the right time, on any device.

Categories & Use Cases

Verified User

Account Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

My agency uses DemandWorks to assist in garnering leads for our B2B client sales initiatives. We typically run about 2-3 campaigns with DemandWords a quarter because this client has several different lines of businesses whose audiences we need to tackle separately, in which DemandWorks has the ability to reach each sector. They help us deliver a sure amount of leads to the client without the uncertainty of the campaign not being successful like with platforms such as LinkedIn and Facebook.

Pros

Deliver Quality Leads.
Reps have great communication and are always willing to help.
Always giving recommendations on how to better this campaign if it is one that has a larger audience size.

Cons

I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
Their self-service site is not that user-friendly. There could be room for improvement

Return on Investment

Quality leads that our clients love
DemandPro isn't the best ROI if you're looking at on-site engagement
ability to run tons of campaigns with them at one time

Other Software Used

Trello, Basecamp