DiscoverOrg (discontinued)

In Sales Operations, Marketing, and Sales, we use DiscoverOrg and ZoomInfo to source leads as well as enrich our contacts in both Salesforce and Marketo. Our Sales teams (AE,ADM) use it to build corporate hierarchies and locate new accounts in their territories.

It's great for discovering new accounts and contacts at those accounts.
If you are in EMEA, you'll find the data is sparse.
It's a great way to keep your data enriched.

DiscoverOrg has been used to prospect for sales contacts. The entire sales team of 150 US-based sellers uses it. The data it provides is name, contact information including email, phone number and in many cases direct phone information. The system integrates easily into Hubspot and SFDC with the ability to export contacts and leads directly into these CRM systems.

Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.

DiscoverOrg was used by my company's business development team. Our main goal of using DiscoverOrg was to help identify account information (financials, addresses, technologies employed, org charts, etc) and specifically identify the key decision makers at these accounts who we want to add to marketing campaigns and include in our one-to-one sales outreach. Most recently, DiscoverOrg has upgraded us to the newest version of the platform, ZoomInfo, but this review is for the legacy platform, DiscoverOrg.

DiscoverOrg is well suited for organizations that have a very defined target list and doesn't need a lot of bells and whistles. My company was capped at 200 accounts, but we were targeting far more than 200 accounts–leaving us with "locked" accounts, having to pay DiscoverOrg to unlock the accounts, etc.

Our Sales team consists of both account executives and business development reps. Our business development reps get lists of customers from AWS that are using AWS Cloud. We then have to run those lists of accounts through DiscoverOrg using the list match feature in order to find contacts at each of those companies to prospect. Using DiscoverOrg over ZoomInfo saves us hours at a time from having to manually look up contacts for those companies.

I think for any sales organization the relies on business development to drive new business vs. using traditional marketing DiscoverOrg is the most helpful tool they can use.

We utilize ZOOMINFO by DiscoverOrg for outbound prospecting. Primarily to find email addresses of prospects that meet our criteria for good fit clients. We utilize it primarily within the sales organization. It saves reps a gigantic amount of time to easily be able to find contact info for prospects rather than piecing it together using disparate online sources.

This would be great for any sales team doing large scale outbound prospecting. It gives the email address and contact information. The advanced search feature is particularly helpful. It also stores your past searches so you can work off lists quite quickly. It would be less appropriate for sales teams that do not do much outbound prospecting.

DiscoverOrg is used to create and enrich the existing Ideal Account Profile list for marketing. It is used across the Marketing and Sales department.

It can come pretty handy for any organisation narrowing down on their Target Account list, you can easily source email contacts from the target account list which can further be filtered based on their personas

DiscoverOrg is being used by our Data Department to jumpstart our lead generation campaign. Our data analyst gets our call list from DiscoverOrg and imports it to our CRM for calling.

If you are in the business of prospecting and doing outbound calls or appointment setting. The service that DiscoverOrg provides is one of the fundamental needs that your company should have. In addition, the value of being able to use the service is very worth it. I am really thankful that we have DiscoverOrg in our company because it helps my job easily.

DiscoverOrg was used by our Marketing and Sales team. It was primarily used for prospecting new leads and we also utilized their OppAlerts buyer intent data.

I believe it is decent prospecting software, however, depending on their budget, I might suggest another alternative.

We use DiscoverOrg across our organization's marketing, sales, and delivery teams. We use the platform to build lists of accounts to target and individual prospects within those accounts. DiscoverOrg provides us with the contact data for these accounts and prospects and intel to make our prospecting efforts smarter. The platform dramatically decreases our time to build lists, making us more effective and efficient.

DiscoverOrg is well suited for organizations looking to build accurate sales prospecting lists with accurate, verified data more efficiently. However, due to the considerable price tag, the platform likely only makes sense for companies that have several sales reps or offer high ticket services.

DiscoverOrg has been a very useful product for us. I've used it at 2 other companies to do everything from territory planning, account mapping, and contact data to enable our sales team to go after the right people at the right accounts. I like the system the only issue I would say is the price. They have bumped the price 3x over the last few years and it really hasn't gotten that much better.

[It's] kind of the best show in town, however it has gotten really pricey which makes it harder for me to refer people.