WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Cat avg: 7.5
Top Performing Features
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Cat avg: 8.3
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Cat avg: 9.3
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Cat avg: 8.7
Worst Performing Features
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Cat avg: 7.9
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Cat avg: 7.7
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Cat avg: 7.7
Ecomail Features from Reviews
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
8.1+14%
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
5.5-29%
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
8.7-2%
Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Category average: 8.6
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.6
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Ecomail Features from the Vendor
Email & Online Marketing
Vendor-contributedWYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Vendor-contributedDashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Standard reports
The software offers pre-built reports with metrics standard to the category.
Custom reports
Users can create custom reports.
Pre-Send Testing
Vendor-contributedURL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Image Validation
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
Email Accessibility Tools
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Additional Features
Vendor-contributedAutomation scenarios
Facebook audiences integration
Facebook push campaigns
SMS campaigns