Edgio Uplynk is a streaming media optimization solution designed to enhance streaming media operations and potentially drive revenue for businesses in the media and entertainment industry. This product caters to professionals and industries such as media and entertainment companies, broadcasters, content creators, streaming service providers, and sports organizations and leagues. With its range of features and flexible capabilities, Edgio Uplynk aims to assist businesses of various sizes in efficiently managing and curating their content, delivering high-quality video experiences, and potentially maximizing monetization opportunities.
Key Features
Easily Ingest, Curate and Manage Your Content: According to the vendor, Uplynk provides a flexible solution for ingesting and managing content, whether on-premise or in the cloud. It supports both live and on-demand content with tools to maintain high video quality.
Encode: The vendor claims that Uplynk offers optimized encoding profiles or fine control with a professional toolkit. It aims to deliver an optimized set of profiles for high-quality video on any device with ready-to-use encoding profiles.
Live: Uplynk supports broadcasters and distributors of live events, from large audiences like the World Cup to smaller streamers like churches and concerts. The vendor states that it extends broadcast workflows by preserving metadata and messaging for triggering ad breaks, program breaks, and blackout markers.
Storage: The vendor claims that Uplynk's direct CDN integration optimizes content for video, resulting in higher quality and lower latency delivery. They also mention that built-in cloud storage maximizes efficiency and flexibility without the need for third-party integration.
Smartplay: According to the vendor, Uplynk allows users to set their business logic and utilize capabilities like SSAI, DRM, geoblocking, and content replacement. It aims to enable fine-tuning of ad breaks with targeted ads or specific break durations using business logic.
Generate Revenue Through Managed Personalization: Uplynk aims to assist in curating and packaging content, configuring business rules, and delivering to all distribution endpoints. The vendor claims that server-side ad insertion allows fine-tuning of ad breaks for each viewer.
Improve Monetization and Viewer Engagement: According to the vendor, Uplynk aims to collect granular data to assist in troubleshooting and optimizing end-to-end viewing experiences. They mention that session logs provide viewing session data for analysis.
Delivery: The vendor states that Edgio CDN delivers robust file and software downloads and streams high-quality video through a globally-distributed network. They also mention that it offers the option to diversify delivery through multi-CDN support.
