#1 most frequent
United States of America
48.0%403 installations of 839
What is Optimizely Content Management System?
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.
Categories & Use Cases
Media
1 / 8
Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.
Top Performing Features
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8
Page templates
The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.
Category average: 7.9
Code quality / cleanliness
Code generated by WYSIWYG editor is clean and validates according to W3C standards.
Category average: 8.3
Areas for Improvement
SEO support
The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.5
Bulk management
Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.
Category average: 7.8
Form generator
Users can build website forms for visitors to fill out.
Category average: 7.1
Who Buys & Uses Optimizely Content Management System
#1 most frequent
Professional, Scientific, and Technical Services
22.4%189 installations of 844
“We use it to implement workflows for our entire Marketing team.”
#2 most frequent
Manufacturing
14.6%123 installations of 844
“We use CMS to control display across our multiple websites front end on top of Configured Commerce.”
#3 most frequent
Information
12.3%104 installations of 844
#2 most frequent
Sweden
14.8%124 installations of 839
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
8.9%75 installations of 839
Pros
- Effective website content management (66% of reviewers)
- Streamlines content creation and workflows (26% and 21% respectively)
- Strong integration between CMS and Commerce platforms (18%)
Cons
- Complex implementation process, with timelines ranging from weeks to over two years (55% of reviewers)
- Steep learning curve for some users, especially during migration from other platforms (11%)
- Mixed sentiment towards integrations with other software solutions like Salesforce and Microsoft Dynamics 365
Optimizely Content Management System Review
Use Cases and Deployment Scope
I typically do the development. I'll either suggest some requirements for a particular deliverable or sometimes they might be fed to me and I'll either advise in terms of whether Optimizely is being used in the correct kind of way, if we're following best practices for what the features are and the set of implementation details. And then from there, then I typically take care of the delivery, so I'll add to do the coding or if I'm working with another development team, I'll do the discovery, the user stories and hand it over to them.
Pros
- I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
Cons
- The SaaS product, I had mixed experiences using CMS SaaS just because I used it at time and it's very much in its infancy. Some of the features I think are still being defined. I've done a CMS SaaS implementation using the, it was sort of a hybrid sort of approach where it had some reliance on the past product because I think it was still being rolled out at the time. The documentation, for example, left a lot to be desired. I had to do quite a lot of complex GraphQL queries and realized that actually all of the schema then changed after we sort of fine tune the queries. It just felt like the SaaS product went to market a little bit prematurely. It would've been nice if it was sort of wait until a more refined version was produced and then the documentation and stuff was there to match it. I had trouble learning about SaaS and writing those queries and working with the documentation a little bit just because it was within its infancy.
Return on Investment
- Positive return on investment in every business I've ever waived on has been huge. There's always been a very healthy ROI
- negative can be the implementation details, so sometimes things can be a little bit over complicated with what areas that the business is looking for basically.
Usability
Alternatives Considered
Umbraco CMS, Sitecore Content Hub and WordPress
Other Software Used
Salesforce CMS, Umbraco CMS
Episerver CMS Review
Use Cases and Deployment Scope
We are developing Episerver solutions for our customers. It's usually used by the whole organization but represented by a small group of editors. We allways work from a user perspective. We want to increase KPI, increase ROI, and have happy users for our customers. The problems or possibilities depend on our customers' business areas, but we always feel that we can tune Episerver to solve our problems.
Pros
- Content management, versioning, publish workflows
- Language handlring, setup for enterprise companies
- Continues product updates
- Active community
Cons
- SEO features
- Support for enterprise companies that are using bulk publish with "Projects"
- Redirect support, 301
- Accessibility features
Return on Investment
- The freedom in Episerver and the creativity developed by the partners generates great solutions
- Episerver can be modified almost in any way that the customer demands
- There could be more standard functionality in the base product. All websites should support accessibility, SEO, rewrites etc. At the moment its up to the partner to solve this.
Usability
Alternatives Considered
WordPress, Sitecore Web Content Management, Joomla!, Umbraco CMS, MS SharePoint, Drupal and SiteVision
Other Software Used
JetBrains Rider, GitHub Copilot
Optimizely Content Management System Review
Use Cases and Deployment Scope
Website management, website optimization, contact management and campaign management.
Pros
- The content management for the website optimization works really well.
- The modules are easy to use.
- Edit pages are really easy to manipulate, very straightforward user interface to keep everything working well.
Cons
- Nothing off the top of my head that can think. Sometimes you can click on something by mistake and then you end up going back, but overall it's a more like user issue rather than system issues. So nothing I can think of off the top of my head.
Return on Investment
- I think all the content in one platform, the ability to share content between pages and reuse blocks for multiple users at the same time makes it really easy to collaborate on projects and work together.
Usability
Optimizely Content Management System is a great tool and partner for Campaign and Asset creation
Use Cases and Deployment Scope
Centralized collaboration, standardization of campaign and asset processes, one source of truth for files and assets, and by integrating with other tools, it became the hub of marketing operations.
Pros
- Workflow management
- integrations with other tools
- intuitive interface
- Excellent support
- A true partner
Cons
- Customer Journey Reporting
- Integration with Sitecore
- Project Planning
Return on Investment
- Centralized all content in one place
- Automated manual processes
- Brought stakeholders into one place/one view
- provided better visibility for reporting
Usability
Other Software Used
Adobe Marketo Engage
Optimizing with Optimizely Content Management System
Use Cases and Deployment Scope
Almost all our web sites are hosted with Optimizely Content Management System
Pros
- Page tree is intuitive
- Most extensions and tools are fairly easy to find
- Page load time is good
Cons
- I think the cms interface is outdated and clunky
- In my opinion, the wyziwyg on page editing option is useless
- The all properties view can be confusing to users
Return on Investment
- Our specific campaign pages are effective
Usability
Alternatives Considered
WordPress, Microsoft SharePoint and Joomla!
Other Software Used
Azure DevOps Server, Microsoft Visual Studio, Microsoft SharePoint
