Epom Ad Server Reviews & Insights

Score10 out of 10

6 Reviews and Ratings

Community insights

TrustRadius Insights for Epom Ad Server are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Helpful for Buying Ad Inventory Straight from Publishers: Some users have found Epom ad server helpful for buying ad inventory directly from publishers, bypassing middlemen. This feature is particularly useful for clients with specific business niches who need to find publishers that suit their needs.

White Label Customization: Users appreciate the White Label customization feature in Epom ad server, which allows them to customize the ad server with their branding. This helps agencies maintain brand identity across client-facing interfaces.

Comprehensive Reporting and Analytics: The comprehensive reporting and analytics feature in Epom ad server has been praised by some users. They find it useful for media buyers as it provides real-time insights into campaign performance, enabling data-driven decision making and campaign optimization.

Reviews

6 Reviews

A flexible and customizable ad server

Rating: 10 out of 10

May 21, 2024

Use Cases and Deployment Scope

We use Epom Ad Server ad customization options to boost our campaign engagement and test some targeting strategies. Also, the marketing team benefits from the mass upload feature because it is precious to them, saving them 2-4 hours per day. As we mainly use the Epom Ad Server to launch targeted campaigns across multiple channels, the platform offers lots of ad templates for any type of ads we want to target. As a result, we tested almost all possible formats to find the high-performing ones to tailor to every audience segment. Overall, it is a good ad-serving platform to manage various advertising sources and channels in one place. Additionally, the team highly benefits from the RTB technology and advanced reports.

Pros

The platform integrates with third-party ad networks, exchanges, and DSPs, allowing it to tap into additional advertising inventory.
Epom Ad Server is great with handling large volumes of ad requests and delivering ads with minimal latency and downtime.
It has a good ad fraud protection against fraudulent activities such as click fraud and impression fraud.

Cons

The UI design of the platform can be improved to provide a more comfortable user experience.

Likelihood to Recommend

The Epom ad Server gives us a bunch of ad features to handle all our cross-channel campaigns in one account, awesome AB testing options, and eCPM optimization.

Anna Korobkyna

Business Development Manager in Sales at Protectimus Limited (51-200 employees)

Vetted Review

1 year of experience

Our advertising campaigns are now easier to control and have more customization options

Rating: 10 out of 10

February 14, 2024

Use Cases and Deployment Scope

Epom Ad Server offers a wide range of ad formats, including display, video, mobile, and native ads, and over 30 rich media templates. This variety helps us choose the best format for our campaign goals and increase our click-through and conversion rates. We implemented an Epom Ad Server for greater control over our campaigns. This platform allows us to set targeting parameters, choose from various ad formats, and manage campaigns more flexibly. The direct deal marketplace feature helped us forge partnerships and negotiate deals with specific websites.

Pros

Offers detailed reporting and analytics, providing insights into campaign performance.
Epom Ad Server offers faster ad serving times
Extended customization and targeting options

Cons

Improving the onboarding process
Building a more active user community or providing a platform for users to collaborate and share best practices, tips, and insights

Likelihood to Recommend

Leveraging Epom's advanced targeting capabilities to tailor our ads specifically based on demographics, geographic location, and user behavior. This allows for highly targeted campaigns to reach the right audience.

Alexey Shapran

CEO in Information Technology at PioGroup Software (11-50 employees)

Vetted Review

14 years of experience

View profile

An effective tool for multi-channel advertising with precise targeting

Rating: 10 out of 10

January 17, 2024

Use Cases and Deployment Scope

We use Epom for multi-channel advertising to run campaigns across various channels, including websites, mobile apps, and other digital platforms. The Epom Ad Server supports various ad formats suitable for different channels, such as display ads, video ads, or native ads, and it provides lots of opportunities for reaching our target audience. We can create and upload ad creatives tailored to each channel's specifications and audiences and launch campaigns with advanced targeting options, allowing us to reach specific audiences on each channel by tailoring campaigns using demographic, geographic, and behavioral targeting specifications.

Pros

Advanced targeting options
Comprehensive reporting
Ad formats and creatives

Cons

Improving the overall user experience can enhance efficiency and make navigating and managing campaigns easier.

Likelihood to Recommend

Epom Ad Server helps ensure cross-platform consistency, aiding in unified branding and messaging for a seamless user experience.

Tetiana Buchynska

Marketing Specialist in Corporate at Lovat (11-50 employees)

Vetted Review

1 year of experience

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Great for networks

Rating: 10 out of 10

May 10, 2020

Use Cases and Deployment Scope

As an ad network, you want your ad server to help you manage publishers and advertisers. You want it to serve ads on different mediums simultaneously. At least this is what we were looking for, and Epom serves our purpose beautifully. One thing which I like the most is that it is a feature-loaded ad server that offers real-time ad campaign data, and allows us to build reports. It has a comprehensive collection of reports. Highly recommended!

Pros

Real-time ad campaign data.
Easy reporting.

Cons

All good so far. Very pleased.

Likelihood to Recommend

It might not be an ideal pick for you if you don't want to explore all its features. It provides a comprehensive range of functionalities, and I feel it would be an injustice if you don't employ them all.

Verified User

Account Manager in Marketing (11-50 employees)

Vetted Review

2 years of experience

Epom Ad Server Review: A great, scalable solution for ad networks

Rating: 9 out of 10

January 22, 2015

Use Cases and Deployment Scope

An ad serving solution for a rapidly growing network.

Pros

The largest "Pro" is the scalability and stability of the solution. Merging with a partner network raised concerns on both ends of the deal, but Epom ensured us that the platform will be able to handle everything conveniently. The support team took us through the process, and provided helpful guidance in the first month of operations. The solution was able to handle the significant traffic growth. Ad optimization worked equally good both before and after merge.
The ability to delegate work via Roles and Permissions is a convenient tool. This allows us to distribute work amongst several teams while maintaining confidentiality without sacrificing convenience.

Cons

The user interface has a lot of functionality, but is not always user-friendly.
Hardly any predefined analytics templates available. Even some of the obvious dashboards and filters must be created manually.

Likelihood to Recommend

Epom Ad Server offers networks a stable and scalable solution for their ad serving needs. Epom's dedicated and professional support really helps users get the best out of the solution's functionality.

John Nolan

in Marketing at Self-employed (11-50 employees)

Vetted Review

1 year of experience