TrustRadius: an HG Insights company

etracker

Score9 out of 10

10 Reviews and Ratings

What is etracker?

etracker is a web optimization solution.  The vendor says their customers use this solution for visitor statistics, usage analysis and gain information regarding visitor origin. This solution includes a set of website optimization tools that include:
  • Web analysis and online marketing in real-time
  • Satisfaction analysis through visitor surveys and feedback button
  • Mouse tracking to uncover user experience obstacles
  • App tracking for the assessment of the success of mobile apps

Top Performing Features

  • CSV export

    Category average: 6.9

  • a/b experiment testing

    Category average: 8.6

  • Test significance

    Category average: 7.3

Areas for Improvement

  • Multivariate testing

    Category average: 8.2

  • Multi-page/funnel testing

    Category average: 7.3

  • Cross-browser testing

    Category average: 6.9

Great Program for Getting Better Insights...

Use Cases and Deployment Scope

We would use it for web analytics for our website. We could see the traffic volume of people coming as well as the leads we would get through website visits.

Pros

  • Web analytics
  • Reporting
  • Comparing segment/parts

Cons

  • It could be more customizable at times.

Return on Investment

  • It gave us good insight into where people were going/clicking on website.

Alternatives Considered

Bound

Other Software Used

Salesforce CMS, ZoomInfo, Slack

Fan of eTracker

Pros

  • Issue tracking
  • Resolving it in timely manner
  • Email notifications for deadline approaching

Cons

  • Lesser fields to populate

Return on Investment

  • I was not involved in cost of the eTracker so really can't determine the ROI.
  • But for a project manager, I would love to use this product again.