Exatom

Exatom is a form analytics and optimization platform designed to enhance the performance and conversion rates of web forms. According to the vendor, it caters to businesses of all sizes, ranging from small startups to large enterprises. The platform is utilized by professionals in digital marketing, conversion rate optimization, web development, e-commerce management, marketing agencies, UX design, retail, and the automotive industry.

Key Features

Form Analytics and Field Metrics: The vendor claims that Exatom offers comprehensive insights into webform performance through form analytics and field metrics. It identifies areas of improvement in web forms, such as visitor hesitation and drop-off points, providing data-driven insights that go beyond traditional analytics tools.

Web-Form Monitoring: Exatom allows users to monitor the real-time performance of their web forms. The vendor states that it sends alerts and notifications regarding changes in form performance, empowering users to stay informed and take prompt action.

Smart Tooltips: According to the vendor, Exatom utilizes behavioral and data-driven triggers to display smart tooltips on web forms. These tooltips provide guidance and assistance to visitors, facilitating their completion of the form. Users have the flexibility to customize the tooltips with functional or motivational microcopy to address specific user needs.

Easy Implementation: The vendor highlights that Exatom can be easily implemented with just one universal JavaScript tag on website pages and a conversion tag on form pages. No development or modification of existing forms is required, ensuring a seamless integration process. Additionally, Exatom is GDPR-friendly and handles data processing without storing personally identifiable information.

Integrations: Exatom offers data accessibility through APIs and partner integrations. Users can integrate their data with their own dashboards or utilize it for onsite activation, providing flexibility in leveraging form analytics data.

Form Session Recordings: Exatom enables organizations to record and replay user sessions on their web forms and checkouts. These recordings capture mouse movements, clicks, and form interactions, offering valuable insights into user behavior for optimization purposes.