Experian B2B Data Insights

Experian’s B2B Data Insights is a closed-loop prospect database service that helps marketers acquire, develop and keep profitable business customers. It is used to cleanse, standardize and consolidate customer records from multiple sources into a single view of the customer. This produces a complete 360-degree view of the customer when it is combined with corporate hierarchies. It can help sales forces find new customers with an in-depth prospecting database that can be segmented to maximize cross-sell and up-sell opportunities and discover new market segments, verticals or geographies to target.

Uses cases or features include:

• Single view of the customer — Leverages Experian’s Data Synthesis™ by assigning a unique Business Identification Number (BIN) to each customer record.
• Data enhancement — Business credit/risk attributes can be appended to help segment and refine your business-to-business prospect list.
• Custom analytics — Propensity modeling, customer segmentation and risk-prediction models can be created to increase the effectiveness of your marketing campaigns.
• Flexible delivery options — Batch, direct connection, Salesforce integration, hosted and Web services are available.

It is a service from Experian Business Information Services.