What is Experian Marketing Analytics?
Experian Marketing Analytics offers the ability to fine-tune targeting strategies and seek model customers using Experian’s commercial database. It can be used to identify more qualified prospects, make more relevant offers and discover a universe of untapped business opportunities.
Benefits
Benefits
Experian Marketing Analytics gives marketing campaigns deeper insights and greater certainty of tactics, channels and strategies that will yield maximum returns. The service combines a company's own data with Experian's data to open new possibilities:
- In-depth profiles of current customers using Experian’s business marketing and credit data with internal customer data.
- Better understand a business's customers by building custom propensity-to-buy models.
- Reach look-alike customers in Experian’s U.S. Business Database.
- Locate prospects geographically via heat maps.
- Improve up-sell/cross-sell results by strengthening targeting and marketing strategies.
- Refine existing marketing strategies with customized segmentation and gain a more detailed view of customers and prospects.
Categories & Use Cases
Technical Details
| Mobile Application | No |
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FAQs
What is Experian Marketing Analytics?
Experian Marketing Analytics offers the ability to fine-tune targeting strategies and seek model customers using Experian’s commercial database. It can be used to identify more qualified prospects, make more relevant offers and discover a universe of untapped business opportunities.